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Got a SOGOP Policy or do You Wish and Hope and Waste Time?

Babette Ten Haken

I developed a SOGOP Policy for a variety of reasons. The never-ending futility of that business scenario catalyzed me to create my SOGOP Policy. My SOGOP Policy focused me then, and still focuses me now, on assessing whether potential (and some current) clients are stringing me along with the promise of future work.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

While not issuing any blanket statements on AI as a tool, the company has said that use of automation tools to create content intended to game search rankings violates its spam policies. Market Intelligence Understanding competitors and alternative solutions in your industry is time-consuming.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

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9 Steps to Lead Conversion Success

Pipeliner

Establish policies around the number of varied follow-up attempts per type of lead. Use a wide variety of relevant demand generation content to nurture folks during every stage of the buying process and/or sales cycle. That said, here are 9 steps to lead conversion success: Define all your lead types (MQLs, SQLs, SALs, etc.).

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OpenText Enterprise Content Management IWP

The ROI Guy

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program.

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Improve the Customer Experience through Better Communications

Cincom Smart Selling

Today most organizations are struggling with why they should even think about investing in a new customer-communications solution if they’re already getting things like contracts, policies and correspondence out the door. Why fix something that isn’t broken? Rules-based Logic.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

With marketers’ constant progression towards diversified data sources to stay ahead of their demand generation game, chances of data wastage increases in equal proportion. While data has become the foundation of a successful go-to-market planning, having a good understanding of the tradeoffs versus requirements is the key.

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