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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who might not be ready to move past the curiosity stage.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Click metrics are presented by the marketing team without much dialogue about the Offer. Creative Briefs are written and creative presentations are pitched. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. But that’s not enough.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. First and foremost is your team’s ability to drive effective Demand Generation results. At the six month milestone, present your team’s assessment to the CEO.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

As Sam McKenna , Founder of #samsales , expresses: “while the marketing content is vital, what’s an important pair to that is how the seller presents it. Despite sales enablement tools and processes, this inevitably does happen sometimes out of convenience. They need to have relevance and a point of view.” See more top GTM jobs here.

Hiring 105