Remove Demand Generation Remove Prospecting Remove Research Remove Retention

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Green Lead's B2B

It's focused on skills, performance and retention. Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. Prospects communicate with vendors differently.

How to Drive More Growth from Customer Expansion Conversations

Corporate Visions

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. But the sale isn’t over just because your prospect becomes a customer.

2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

For your 2019 sales kickoff meeting, it’s time to think deeper about how you can prepare reps to capture more value both during the deal stage and after it when your prospects become customers and you need to expand the value of your relationship.

Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

Consider the following insights: Research performed by SiriusDecisions shows that the number-one inhibitor to sales achieving quota is “inability to communicate value message.” They talk about “why us?” — why the prospect should choose them over their competitors.

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

eBook 168

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Here's the thing: Account-Based Marketing is not really about lead generation at all.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools.

ROI 40

How To Build (And Scale) A Successful Sales Team

Sales Hacker

Not only because it’ll be harder to engage prospects, but also because the workflow is so frustrating that your reps will quit. If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard.

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018.

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Interview: Where Can You Get The Insights Needed for Provocative Selling?

The ROI Guy

Click here to review the Interview On-Demand Click here to access the slides from the session. Why do you think sales reps are being invited later and later into the prospect’s decision-making process? The best salespeople know they have to bring something of value to their prospects.