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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. Your 5 Sales Prospect Personas [Infographic]. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Every day at 1 p.m.

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Using Video to Improve Demand Generation and Sales Enablement [Webinar Replay]

BrainShark

The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation. Marketing-generated awareness. Marketing-generated demand.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Is your account management focused on ensuring client satisfaction and client retention? This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. What are your client retention rates? Who owns a client?