PODCAST 91: First Step in Good Category Creation with Scott Olrich
Sales Hacker
JANUARY 6, 2020
Scott Olrich: I see myself as a demand generation person through and through. Every one of those front office platforms — think about Sales Force, or back office, like SAP, Work Day, Service Now — they all intersect with one thing: agreements and agreement processes. That’s fantastic. It constantly evolves.
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