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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Surviving the Late Release of Your New Quota

SBI Growth

Last year you got your 2013 quota in mid-February. Everyone wants to know the quota from corporate before Day 1 of the Year. Everyone wants to know the quota from corporate before Day 1 of the Year. Yet most companies actually ‘issue’ their sales quota sometime in the first quarter. How will you stimulate demand?

Quota 238
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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. In the past, leads could be generated and then handed off to sales. Assign your team a quota. If not, you will soon.

Quota 232
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How to Buy Sales Training That Delivers Results

Only 24% of salespeople hit their quota. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. 40% of businesses missed their revenue targets last year.

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3 Ways a Sales Leader Should Rollout a Quota Increase

SBI Growth

You just got your new quota and it’s gone up. As soon as the new quota is approved- it’s time to get moving. The sales management team needs to have a clear understanding of the new quota. Sit down with your team and pay attention to these areas: Understanding the link between the company strategy and new quota.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego. powered by Sounder.