Sales Hacker
MARCH 1, 2024
Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events.
The Pipeline
APRIL 30, 2011
A friend of mine affectionately refers to Starbuck as Fivebucks, as he never seems to leave the place spending less than that, but hey it’s coffee, so I get it. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability.
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The Pipeline
OCTOBER 31, 2011
They usually refer to this a “soft skills”, which is the first clue they have not sold). Demand Generation. For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. Why not adopt that within sales organizations.
The Pipeline
SEPTEMBER 9, 2011
Copiers as an example, you may refer to document management at one end, and sell copiers to the other end. In the process of prospecting a small business, you bring up a recognizable Fortune 50 company as a point of reference. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.
Babette Ten Haken
JUNE 6, 2018
When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. Instead of trying to be all things to all people, I decline the opportunity and refer them (if I am able) to another, more appropriate resource in my network. Start moving one millimeter forward, Today.
The Pipeline
APRIL 29, 2011
Of course, activity is still important, but what really matters is that you feed the right people into the funnel in the first place and nurture those prospects who have been referred to you. When you’re referred, you get a new client more than 50 percent of the time. Demand Generation. Your sales time shortens.
The Pipeline
AUGUST 16, 2011
A couple of months ago in the Pipeline, I published a piece called Long Live The Status Quo , which challenged the way most people look at buyers commonly referred to as being in Status Quo Zone. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy.
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