Mereo

JUNE 24, 2021

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Monitor and measure your progress against goals, tracking key metrics and doing remediation as needed.

Government 93

Government ROI Revenue Remedy 93

Zoominfo

NOVEMBER 14, 2023

Greater Sales and Marketing Alignment Timing and relevance can make or break the effectiveness of your ABM strategy. This is where sales and marketing alignment can make a difference. With MarketingOS, NetSPI was able to effectively target audiences in just a few clicks, generating a 61% increase in opportunities in just one quarter.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

SBI

SEPTEMBER 13, 2018

For some of you in B2B sales, this may come as a surprise. We know that B2B buyers often require pre-sales assistance from knowledgeable employees regarding potential purchases, particularly when the solution under consideration is more complex, or presents a significant risk to the buying organization.

B2B 126

B2B Demand Generation Agencies Survey Loyalty 126

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

DECEMBER 17, 2019

This week on the Sales Hacker podcast, we speak with Pete Kazanjy , co-founder of Atrium and author of Founding Sales. As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. How selling as a founder will help you understand your sales motions.

Scale 52

Scale Hiring Call-back Up-Sell 52