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Mastering ABM: How 3 Marketing Teams Built Effective Strategies

Zoominfo

The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights. With MarketingOS, NetSPI was able to effectively target audiences in just a few clicks, generating a 61% increase in opportunities in just one quarter. “As

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Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

SBI

In short: empowered buyers are in the proverbial driver’s seat, but sellers need to be prepared for that inevitable pit stop, armed with the right tools – both digital and human – to ensure the fastest roadway leads to their door and not the competition’s. The Value of Blending Digital & Human Channels.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Artificial Intelligence (AI) refers to a system of computers, software, machines and processes that simulate certain aspects of human intelligence such as image perception, voice recognition and reasoning. Content Management System (CMS) is a computer program or software application used to create, modify, store and manage digital content.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.

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PODCAST 88: Establish Strong Sales Motion – Do it Yourself First w/ Pete Kazanjy

Sales Hacker

Take control with a DocuSign agreement cloud, a suite of tools that automated sales contracts and quotes all in your CRM. Plus, I run a software company called Atrium that makes advanced sales performance analytics software for instrumenting rep performance. We’ve got two sponsors today. The first is DocuSign.

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