Pointclear

OCTOBER 6, 2015

In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. ABM is “RAD” (helps with Retention, Acquisition and Development)! We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Sales and Marketing Management

MAY 14, 2018

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. Our next step was to do a quantitative study. Or having clear alignment between teams responsible for strategic planning and execution?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 120

Marketing eBook Social Media Trade Show 120

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Case studies were commissioned, but did not provide all the proof needed. This resulted in 23% higher channel partner retention rates.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

JANUARY 6, 2021

The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. The SiriusDecisions 2019 study also found 80% of respondents had a higher close rate with ABM accounts. The systematic discipline of ABM significantly outperforms the more ad-hoc approaches of the past.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

The ROI Guy

OCTOBER 22, 2013

But this client captured that data and turned it into a study for their customers. That study became part of a demand gen campaign….prospects prospects could download the study to see how companies were performing against a set of assessment questions in that niche.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Focus time, budget, and other resources on fostering customer relationships, support, and retention. Go beyond lead generation and explore channels for cross-selling, up-sells and referrals. .

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising. Passionate about coaching, career development and retention.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130