Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive
SBI Growth
DECEMBER 24, 2018
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI
Mereo
JUNE 24, 2021
The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Solution strategies set intentions. Product roadmaps define the execution plan.
ROI now Guaranteed on Alinean Value Marketing Tools
The ROI Guy
JUNE 13, 2012
The programs guarantee your ROI , delivering a significant number of leads directly to your marketing automation platform (MAP) for proper nurturing and engagement. Contact sales@alinean.com immediately to learn more about our guaranteed Value Marketing ROI and leads program. EnterpriseGuide interactive white paper Demand Generation Value Marketing IDG MedData Group Pisello Benefits Estimator Alinean ROI guarentee guarenteed leads program
Your Guide to Using Conversational Marketing to Drive Demand Generation
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
How Science Can Save the Lost Art of Direct Response Copywriting
Corporate Visions
SEPTEMBER 12, 2019
Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. If you really want to generate more marketing qualified leads and build a growing pipeline, don’t look for yet another shiny new software tool—get back to basics.
Is using an ROI / TCO Calculator too difficult to let buyers do this themselves from our web site?
The ROI Guy
SEPTEMBER 14, 2011
ROI / TCO Analysis Tools can be designed specifically for self-service use by prospects / customers from your web-site or marketing portal. TCO Calculator Demand Generation ROI TCO Pisello Alinean ROI CalculatorSelf-service tools are simplified to provide prospects / customers with a credible analysis, but one which can be produced with just a few minutes of interaction.
Are You Maximizing the Yield of All Leads that Enter Your Funnel?
InsightSquared
JANUARY 23, 2019
Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. As the head of an inside sales team or a demand generation leader, you’re probably having frequent discussions about increasing lead volume or improving lead quality.
Data-Agnostic? See How Data Quality Affects ROI in This A/B Test
DiscoverOrg Sales
APRIL 12, 2017
The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.
ROI now Guaranteed on Value Marketing Tools
The ROI Guy
SEPTEMBER 20, 2012
Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities. The ROI Guarantee alleviates the anxiety inherent with advancing to new interactive value marketing programs, by delivering assured performance.”
5 Steps to Video for Demand Gen Success
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.
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How B2B Marketing Leaders Can Transform Click Data into ROI Insights
SBI Growth
AUGUST 22, 2012
In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns.
The Pipeline ? 25% Increase in Sales Training ROI ? Sales.
The Pipeline
SEPTEMBER 19, 2011
25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. You measure ROI on other investments; you pass on the ones that don’t show any returns, so why not when it comes to training, forget the C’s and see a 25% improvement right out of the gate. For Sales >>> What's the ROI on your sales team?
Campaign Mode: Delivering Pro-Forma Business Value Analyses to Hundreds of ABM Prospects Each Month
The ROI Guy
AUGUST 24, 2018
Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. Let us demonstrate how to leverage Campaign Mode on the Alinean ValueStory Cloud platform and for your ROI / TCO Tools: info@alinean.com. ABM Account Based Marketing Account Based Selling Alinean Campaign Mode Demand Generation Mass Upload Pisello ROI Analysis TCO Value Marketing Value Selling
Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Use data-driven audience targeting for killer ROI.
Mobility Value Estimator (powered by Alinean)
The ROI Guy
MAY 15, 2012
Kony Assessment tools Demand Generation ROI Value Marketing Executive Assessment Tools Mobile Benefits Estimator Value Selling Lead Generation ROI CalculatorA mobile application platform provider needed to prove a better return on mobility strategy for frugal web and application decision makers - making the case for using a build once / deploy many platform versus current device centric strategies.
End Death by PowerPoint and a 1,000 White Paper Cuts
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. It’s no wonder that 91% of buyers prefer content that is visual and interactive, this according to Demand Gen Report’s 2015 Content Preferences survey.
OpenText Enterprise Content Management IWP
The ROI Guy
DECEMBER 7, 2012
OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. interactive smart content interactive white paper Demand Generation OpenText Value Marketing Pisello Alinean Lead Generation
A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)
The ROI Guy
MAY 15, 2012
A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner. Kony interactive smart content interactive white paper Demand Generation Value Marketing Mobile Pisello Alinean Lead Generation
Optimize Content Marketing by Facilitating the Buyer’s Journey
The ROI Guy
MAY 4, 2011
Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business. Later during the buyer’s journey, economic focused executives demand that every investment deliver a bottom-line impact, positive return on investment, and quick payback. These buyers are demanding marketers to create content that is more concise, relevant and personalized.
Sales and Marketing Alignment in 2013? Not so Fast!
The ROI Guy
JANUARY 15, 2013
Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%). The demand for better Sales Enablement has increased dramatically over the past three years.
What is an Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
Quantitative content can be established to communicate unique the benefits and value of proposed solutions, and could include: Estimations on derived benefits Configuration and pricing estimates Quick ROI calculations T CO competitive comparisons. interactive smart content interactive white paper Demand Generation Pisello Alinean
When are Interactive White Papers best used in the sales & marketing process?
The ROI Guy
SEPTEMBER 13, 2011
Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage. interactive smart content interactive white paper Demand Generation Pisello AlineanInteractive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself.
Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
The ROI Guy
SEPTEMBER 7, 2011
Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Demand Generation Demand Creation Specialists Diagnostic Selling Excecutive Assessment Tools Pisello Alinean Provocative Selling content marketing
What is the Value of a Lead?
The ROI Guy
FEBRUARY 21, 2012
They especially won’t say yes unless they see a quantified “cost of doing nothing” and know the project will have significant tangible benefits, significant ROI and fast payback. However, we aren’t looking for the absolute contribution, just a conservative method to determine if the value of each lead the marketing program generates, so we can be sure it will be worth investing in, and a so we can begin assigning some value to the program once its up and running.
IBM SmartCloud Enterprise Plus TCO Interactive White Paper (powered by Alinean)
The ROI Guy
JUNE 19, 2013
IBM wanted to generate more demand for it’s SmartCloud solution via thought leadership on their solutions significant TCO advantages. interactive smart content interactive white paper Demand Generation IBM Value Marketing IT Pisello Alinean IBM turned to Alinean to create an Interactive White Paper, delivering a provocative, customized analysis report to prove the superior value of IBM’s Cloud environment.
How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello Alinean
The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition. According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months.
Can different call to actions in the Interactive White Paper be recommended based on the customer profile information?
The ROI Guy
SEPTEMBER 13, 2011
In the middle to later stages of the buying cycle, these same buyers could be guided towards relevant case studies and business case / ROI Tools, while more technical buyers could be prompted towards demos and free evaluations. interactive smart content interactive white paper Demand Generation Pisello Alinean
Does Alinean have programs to help with audience acquisition using the Interactive White Papers?
The ROI Guy
SEPTEMBER 13, 2011
With the right targeting, and the Interactive White Paper as the value-add deliverable, we can drive the lead generation you require for this campaign. Special pricing is provided for the Interactive White Paper and audience development deliverable, priced on a “per lead” basis to ensure program goals and ROI are achieved. interactive smart content interactive white paper Demand Generation Pisello Alinean
Does Alinean support customization of the Interactive White Paper content using qualitative as well as quantitative data?
The ROI Guy
SEPTEMBER 13, 2011
Yes, depending on the purpose of the Interactive White Paper , you may want to customize quantitative content, such as: An analysis of the potential savings / benefits the solution could deliver, The total cost of ownership (TCO) advantages of the proposed solution versus the currently installed solutions / status-quo, S izing and pricing estimates, P rojected ROI. interactive smart content interactive white paper Demand Generation Pisello Alinean
Does Alinean support integrating video content into the Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanLinks to video content can be included, and are recommended to lend an even more personal touch to the white papers. V ideo is a recommended approach when it comes to presenting research, opportunity ideas, and especially for customer case studies, where you have video of customers themselves speaking about the solutions.
Is Your Content Marketing Relevant to Buyers?
The ROI Guy
MAY 10, 2011
Demand Generation Content Marketing Institute Sales Enablement IDC Pisello Alinean content marketingMore than 1,100 North American marketers are spending 26 percent of their budget on content marketing projects, and 51 percent say they plan to increase their spend on content marketing over the next 12 months, according to Content Marketing Institute research. Great, right? Not so fast according to CMI and IDC …. link].
Can the Alinean-powered assessments / analysis be fed data from other tools to jumpstart or automatically create analyses?
The ROI Guy
SEPTEMBER 15, 2011
Demand Generation integration SaaS Pisello Alinean Lead Generation XcelLiveYes, the Interactive Content Integration service can be used to feed information from CRM /marketing automation solutions or other applications into the Alinean tool, where this information is then used to intelligently populate key entries and jump-start the analysis for the user.
How long does it take a user to interact with the Interactive White Paper tool to generate and receive a customized white paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanMost Interactive White Papers are developed with only a handful of questions, usually limiting the profile the customer needs to complete to less than 5 questions. As such, the user should be able to answer the profile questions, register (if not registered already) and download a completely personalized white paper in less than two minutes.
How long does it take for Alinean to develop a typical Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanWhere a traditional white paper already exists, a typical Interactive White Paper can be developed in 2 to 3 weeks or less, depending on the amount of content customization required and your team’s input / review cycles. Where a white paper needs to be written, Alinean consultants can typically develop the content and the Interactive White Paper in 4 to 5 weeks.
Can sales/ marketers author and program their own Interactive White Papers using the Alinean platform?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanYes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.
Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. How was such a high ROI and quick payback realized?
What is the ideal length, in pages, of a typical Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanRecent research indicates that attention spans are getting shorter, so keeping the white paper concise is important. No more than 5 pages is recommended. However, traditional white papers are often longer than this because they have to include information to cover multiple audiences and profiles.
Does a traditional white paper already need to be developed in order to implement an interactive white paper?
The ROI Guy
SEPTEMBER 13, 2011
interactive smart content interactive white paper Demand Generation Pisello AlineanYou don’t need to have a white paper already developed in order to create an Interactive White Paper.
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