How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Do You Live or Die by the Big Deal?

Sales Benchmark Index

Leo leads a b2b marketing and sales enablement team. Article Marketing Strategy ABM Account Based Marketing b2b marketing b2b sales Chief Marketing Officer Demand Generation leo tuckerSBI recently spoke with Leo Tucker, the Chief Marketing Officer at PGi.

Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

“In a mature enablement discipline, none of these services stands alone. … In turn, both content and training services require coaching to ensure the services are implemented and adopted appropriately.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”. One of the disconnects we most often find revolves around the services the enablement team delivers. What Are Enablement Services? Sales Enablement

Who Creates Content for Sales Enablement? Hint: It’s Not Just Marketing

Miller Heiman Group

Whether it’s branding, demand generation or website creation, marketing is all about content. That’s just one of the interesting findings from our 2017 Sales Enablement Optimization Study that we cite in our new book, “ Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force. ” Sales enablement – 16 percent. Sales operations/legal – 6 percent. Sales Enablement Needs to Take Control.

The Top Sales Enablement Conferences and Events to Attend in 2019

Showpad

Professional growth is vital to a salesperson’s success, and sales and sales enablement conferences are one of the best ways to get a new perspective and learn best practices. They provide sales reps with a change of scenery to reset, expand their knowledge, and meet industry experts from across the globe. As you plan for 2019, consider these events to aid your sales team in success and growth. Sales Innovation Expo. Sales 3.0 Sales 3.0

Revegy’s 2018 Year in Review Signals Strong Outlook for 2019

Smart Selling Tools

As VP of Marketing, Talibah Mbonisi has over 15 years experience driving demand generation strategy and execution and marketing operations in B2B technology organizations. In addition, Sales Hacker added Revegy to its 2018 Best Sales Tools list. “We

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements.

Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. It’s not on Enablement. 2013 - The Year for Sales Enablement?

Is Your Content Marketing Relevant to Buyers?

The ROI Guy

Demand Generation Content Marketing Institute Sales Enablement IDC Pisello Alinean content marketingMore than 1,100 North American marketers are spending 26 percent of their budget on content marketing projects, and 51 percent say they plan to increase their spend on content marketing over the next 12 months, according to Content Marketing Institute research. Great, right? Not so fast according to CMI and IDC …. link].

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales enablement leaders, and you’ll likely get five different responses. But many B2B firms can’t afford all the bells and whistles of a comprehensive sales enablement function.

Optimize Content Marketing by Facilitating the Buyer’s Journey

The ROI Guy

And this lack of relevancy has a significant cost, including: o Driving up content creation costs o Increasing the buyer’s decision making process by two weeks or more o Reducing the chances of making the buyer’s selection shortlist by 1/3rd o Shrinking the chance of getting the sale by almost 50%.

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Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. The Forgotten Sales Profess.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

May 10, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, today announced the addition of six new customers during the first quarter of 2011, expanding its list of top B2B vendors who are improving sales and marketing effectiveness to a new breed of B2B buyers. Demand Generation Sales Enablement Value Marketing Alinean Value Selling Sales Tools Frugalnomics

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Is Marketing Too Busy? The Forgotten Sales Professional

The ROI Guy

With so much to work on, its easy for marketers to forget a very important audience, sales professionals, and where marketing meets sales, sales enablement. The good news is that sales enablement programs have become more formalized, and investments in sales support have never been higher. IDC reveals in a recent survey that, buyers are not satisfied with the value sales professionals are delivering to engagements.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. The survey revealed that the average Alinean Business Value Tools programs delivered: • An ROI of 810%, meaning that each $1 invested in an Alinean program generated $8.10

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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. The 3 Moments Of Truth To Address At Your 2019 Sales Kickoff Meeting. What sales kickoff isn’t about maximizing profitability?

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. Average Sale/Selling Price.

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50 Must-Know Heavy Hitters: Winners of the Sales Hacker Top 50 Awards 2017!

Sales Hacker

In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. Our Sales Hacker Top 50 Awards Categories Are: Sales Ops/Enablement.

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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

Smart Selling Tools

The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation.

Putting the Customer First

Igniting Sales Transformation

We started by talking about an incredible book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth co-authored by colleague (and good friend of Sydney’s) Tracy Eiler, CMO at InsideView. SalesLoft , the leading sales engagement platform.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.

Marketing Needs to Put Skin in the Game

Pointclear

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Today we will discuss what percent of revenue should be driven by marketing and what percent should be driven from sales. The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness.

Owning the Strategic Sales Shift

Sales Benchmark Index

It’s one thing to plan a strategic sales shift. As a Sales Operations leader, it is your responsibility devise the execution roadmap. Here’s how it worked for an IT manufacturing sales organization. The SVP charged his Sales Ops Director, Doug, with drawing up strategic options.

Should Marketing Be Held to the Same Quota Standards as Sales?

Pointclear

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. They can measure sales and create metrics for operations and finance but too often companies ask where the value is in marketing.

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How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

Should Sales Take Over Marketing?

Sales Benchmark Index

The CEO may even be considering moving marketing under sales. At least the Sales team is carrying a number. This included leveraging a Sales Productivity Benchmark (SPB) conducted by Sales Benchmark index. Assign someone to engage with sales on a daily basis.

5 Sales Management Myths Debunked

Sales Benchmark Index

I sat across the desk from Mike, the new VP of Sales. Before his promotion Mike was the can’t-miss Sales Manager. Now he was just another VP of Sales in the crosshairs. After a quick conversation, we found he was committing 3 of the sales myths below.

How You Accelerate Getting Promoted

Sales Benchmark Index

Will fixing a sales problem accelerate your path to promotion? This tool will expose you to the 6 biggest problems sales leaders face. 4 in 5 SVP of Sales jobs become available because the number was missed. They want somebody who can fix sales problems.

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

DiscoverOrg Sales

I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success.

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3 Ways to Systematically Add High-Value Referrals To Your Sales Pipeline

Women Sales Pros

Referral leads arguably close easier, race through the pipeline to close faster than other lead source and generate higher loyalty and lifetime value. Automatingmovement alerts aligned to NPS promoter scores gives you instant access to new sales opportunities. Sales

PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Pointclear

Tim has more than 20 years experience in marketing and sales. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”.

Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

Sales Benchmark Index

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. The sales team lost confidence in their ability to fill the funnel. If you hired a marketing leader and 6 months passed with no tangible sales results, you hired a ‘strategist.’ They are willing and able to work cohesively with sales to drive revenue.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery. The Sales Hacker Podcast.

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

DiscoverOrg Sales

I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. Welcome to another Whiteboard Wednesday!

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Five techniques to bridge the marketing-sales chasm

Sales Training Connection

Marketing-Sales Alignment. Much has been written about the Marketing-Sales chasm. That’s why I was struck by a post by Christine Crandell in the Forbes blog on how Marketing and Sales can gain alignment. The first step is to invite marketing to sales training.

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

So how much is spent on sales enablement? Though required, is the enormous and important investment in sales enablement paying off? Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018.

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Alinean Adds Six New B2B Customers

The ROI Guy

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

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