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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles. Q: How did you get into sales enablement?

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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Initiating the process could be either, as sales enablement is ideally an open and ongoing conversation. Well… it’s a bit of a trick question.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Luckily, I figured it out early on in my pre-sales career! My pre-sales experience would prove to be invaluable. I learned a lot about product positioning long before I ever stepped into a product marketing role.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Step 1: Open Google calendar or comparable scheduling software. These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. Having multiple tools open at once. What high-value activities a sales team should focus on.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

(Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. Michael Cotoia, CEO, TechTarget.