The Ultimate Guide to Sales Operations in 2019
JUNE 28, 2019
The sales operations professional is like the coxswain for salespeople. Patrick Kelly, who led Xerox’s first Sales Operations group, describes the role as “all the nasty number things that you don’t want to do but need to do to make a great sales force.”. In this guide, you'll get an introduction to sales operations, why it's a critical piece of your sales puzzle, and how to build your own sales ops team (or make your existing one stronger).