Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.
SBI Growth
AUGUST 4, 2013
A more Agile way of assessing sales talent has emerged. In a recent study , 57% of employees either "never had a performance review or rated their most recent performance review as neutral to not useful.". World class sales organizations already track performance at least on a monthly basis. Spotlight on Performance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
JULY 19, 2011
Even when you look at concepts like Vendor Managed Inventories, the reduction in bodies have been related to warehouses and accounts payable staff than in the sales people who sell the service to begin with. Sales 2.0 , Sales Process , Sales Skills , Sales Success , Social Selling , Tibor Shanto. Demand Generation.
The Pipeline
OCTOBER 5, 2011
In fact studies have shown that next to referrals, it is the most effective, time and cost efficient way to engage with potential buyers, especially those who have not declared themselves as being in the market. Demand Generation. EDGE Sales Process. Hiring Sales Talent. Communication Strategy. EDGE Selling.
The Pipeline
JANUARY 16, 2012
For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes. Demand Generation. EDGE Sales Process.
The Pipeline
AUGUST 16, 2011
When you know what issues are likely to be on the minds of buyers, when you know where you have been able to deliver specific measurable and documented value to those buyers, (this is why you should always be collecting testimonials and case studies); you can start building a set of better questions. Demand Generation.
The Pipeline
AUGUST 12, 2011
Good ideas need a home and you’ve built a great sales library with an abundance of study rooms. Demand Generation. EDGE Sales Process. Hiring Sales Talent. I have appreciated the many tips and thoughtful discussions that appear on The Pipeline , and taken advantage of them! Trackbacks/Pingbacks.
Expert insights. Personalized for you.
75 
Let's personalize your content