Demand Generation Advice for the CEO

Sales Benchmark Index

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. There is only so much active demand in a given market.

Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive

Sales Benchmark Index

Benchmark Your Demand Generation Content in 4 Quick Steps

Sales Benchmark Index

It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. I told the CEO to keep his sales leader.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Sales and marketing event season just ended. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. sales).

What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg Sales

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Here are 6 things you can do right now to grow your sales pipeline for success through the rest of the year.

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.

The Secret Unfair Advantage For Your Sales Team

LeadGnome

In an Account Based Revenue strategy where sales and marketing share a singular focus on driving revenue, it’s ultimately up to marketing to get qualified leads in the door and sales to close the deals. In fact, it’s one of the most valuable sales trigger events you can leverage.

An Ingenious Way to be the First in the Door and Close the Business 63% of the Time

Smart Selling Tools

The revenue funnel, as it’s now called, consists of the marketing funnel and the sales funnel. At that point, they turn them over to sales to develop into opportunities. If you think that group dynamics don’t matter because that’s where Sales comes into the picture, you’d be mistaken.

Case Study: Avaya IP Office TCO Calculator

The ROI Guy

The tool currently fuels important demand-generation campaigns for Avaya, driving significant sales-ready opportunities.

Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement?

Optimize Content Marketing by Facilitating the Buyer’s Journey

The ROI Guy

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. These buyers are demanding marketers to create content that is more concise, relevant and personalized.

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Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).

Buyer 80

When are Interactive White Papers best used in the sales & marketing process?

The ROI Guy

Early in the sales cycle, during the discovery phase, buyers need help in identifying issues and understanding what solutions might exist to help solve their priority opportunities. Interactive White Papers that contain personalized research, simple diagnostic assessments, relevant case studies and personalized solution recommendations serve best during this stage. interactive smart content interactive white paper Demand Generation Pisello Alinean

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Asset Vue Gets 80 Hot Leads and Counting with MarketJoy

MarketJoy

In the end, everything comes down to lead generation. The IT Asset Management Company did not want to adopt a typical demand generation strategy as they were very clear about their target and goals. Also, with a small internal sales team and very much targeted prospects in a tough industry, they wanted to grow their sales pipeline significantly in the coming years. Inside sales team was tied up with other work that prevented them to follow up with prospects.

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

LeadGnome

In studying data from real LeadGnome customers, I’ve found that more than half of OOOs contain alternate contacts. Blog 90-Sec Nugget Database Integrity Increase Sales Lead Generation

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[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

DiscoverOrg Sales

I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. Get the Complete Study.

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How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Sales will be enabled to close deals faster.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales enablement leaders, and you’ll likely get five different responses. But many B2B firms can’t afford all the bells and whistles of a comprehensive sales enablement function.

The 6 Worst Decisions Sales Leaders Make

Sales Benchmark Index

Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Without researching how customers make a purchase decision, your sales force could be misaligned.

Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can these people create demand, create a marketing plan, and create demand generation programs in a vacuum?

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Sales Tech Game Changers: Identifying Actionable Intelligence to Penetrate Target Accounts @mattbenati

Smart Selling Tools

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. In the same manner, many sales intelligence data providers claim to have high levels of accuracy. 33% fewer actions required to convert leads to sales.

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5 LinkedIn Must Do’s for Time-Strapped Sales & Marketing Teams

Sales Benchmark Index

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. Sales teams know that social selling on LinkedIn will help make their number.

Putting the Customer First

Igniting Sales Transformation

We started by talking about an incredible book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth co-authored by colleague (and good friend of Sydney’s) Tracy Eiler, CMO at InsideView. SalesLoft , the leading sales engagement platform.

Who Creates Content for Sales Enablement? Hint: It’s Not Just Marketing

Miller Heiman Group

Whether it’s branding, demand generation or website creation, marketing is all about content. That’s just one of the interesting findings from our 2017 Sales Enablement Optimization Study that we cite in our new book, “ Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force. ” Sales enablement – 16 percent. Sales operations/legal – 6 percent. Sales Enablement Needs to Take Control.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. B2B Sale

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The CMO’s Guide to Driving Impact in Year 1

Sales Benchmark Index

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. Infuse the Sales Process with Buyer Insights.

Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

… In turn, both content and training services require coaching to ensure the services are implemented and adopted appropriately.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”. In our last post , we talked about the challenges that arise when different individuals and roles in the organization have different definitions of what it means to enable a high-performing sales team. Sales creates 18% themselves.)

My Secret Weapon For Increased Database Health

LeadGnome

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But sales needs current contact information for leads, too! sales-ready) and not just poorly converting ad-driven leads.

3 Ways to Systematically Add High-Value Referrals To Your Sales Pipeline

Women Sales Pros

Referral leads arguably close easier, race through the pipeline to close faster than other lead source and generate higher loyalty and lifetime value. A recent study revealed 84% of people completely trust recommendations from people they know. Sales

The Ultimate Cheat Sheet for Campaign Offers

Sales Benchmark Index

DMA studies show Offer is the #1 determination of success for customer marketing. This happened with one of my demand generation clients. This strategy also extended to outside sales. B2B CMO’s are focused on driving revenue into the pipeline.

The Pipeline ? Not Different ? Sales eXchange ? 132

The Pipeline

The Pipeline Renbor Sales Solutions Inc.s Not Different – Sales eXchange – 132. I remember meeting with a sales VP a few years back, nice guy, I still do some work for him. Sales eXchange , Sales Success , Tibor Shanto. A Random Walk Up Sales Street.

Is Your Marketing Message Just Noise?

Sales Benchmark Index

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM provides the marketing team a blueprint for effective demand generation and lead management.

A Conversation With Doug Davidoff Part II: The Art of Optimizing Sales Playbooks

Costello

For Doug Davidoff, the Founder and CEO of Imagine Business Development , a playbook-focused customer acquisition platform, understanding how sales works on a fundamental level is the lifeblood of the company. The pre-existing demand in the market for their product/service.

How to Sell Marketing to your CEO

Sales Benchmark Index

Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Gaining sustainable credibility with executive team and sales. They must track the effectiveness of all their initiatives to prove they generate revenue.

Solving the SDR Debate: Sales or Marketing?

Openview

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing. Let’s get right to the crux of the issue: Do SDRs belong with marketing or sales? Natasha, you were a sales veteran and then took on the marketing role. Sales

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

How I Achieved Alignment With My VP of Sales

Jeff Davis

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. just as the sales team already does (at least that's want Janice tells me).

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