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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Richard Joyce , Senior Analyst at Forrester A recent Salesforce report puts much emphasis on new ways to use data and further mentions that marketers are now using the right tech and right data platforms to understand their customers’ needs more than ever—creating real-time engagement with the customers by unlocking actionable data!

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Richard Joyce , Senior Analyst at Forrester A recent Salesforce report puts much emphasis on new ways to use data and further mentions that marketers are now using the right tech and right data platforms to understand their customers’ needs more than ever—creating real-time engagement with the customers by unlocking actionable data!

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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The turn-by-turn directions are the execution tactics required to generate demand, build the pipelines, qualify prospects and close deals.

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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

Salesforce). 67% of B2B buyers rank peer reviews as very important when making a purchase decision (Demand Gen Report). The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. customer videos, case studies, customer reviews). SiriusDecisions).

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Sales Tech Game Changers: Identifying Actionable Intelligence to Penetrate Target Accounts @mattbenati

SBI

Salesforce) – many studies show a whole day is wasted on data entry each week. For example, if it’s an out of office auto-response, then Sales can schedule a follow-up call/email based on the return date (LeadGnome does this automatically for Salesforce customers).

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Although industry studies have typically shown connect rates dwindling during the lunch hour, most of the data is from a time when all prospects were in the office.