9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them.

PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more,” said Michael Cotoia, CEO, TechTarget. “We

Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

The rest of the day provided breakouts and general sessions that generated heavy Twitter traffic and response from attendees. Demand Generation Tactics that Create Synergy between Sales & Marketing. Renee Gellatly, Marketing Manager, Demand Creation at NetApp, Inc. SAP Unplugged: The Inside Story of SAP’s Sales & Marketing Transformation. Speakers: Jonathan Becher, Executive Vice President, Marketing, SAP.

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Traction on Demand. Traction on Demand. Traction on Demand. SAP Customer Experience. Traction on Demand. VP Demand Generation. Intelligent Demand.

Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. The demand gen funnel is now in the cloud.

B2B 31

6 steps to get sales and marketing working on the same team

OnePageCRM

Demand generation – Top of funnel, content marketing, social publishing. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. Michael Brenner, Head of Strategy at Newscred on his experience at SAP. Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. CSO Insight.