Demand Generation SME Social Media Study 
Sales Hacker
OCTOBER 7, 2021
She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. After building both SME and Enterprise skill sets as an Account Executive at Vidyard, Reva shifted her focus to managing Vidyard’s Business Development team. Word choice is important.
Tony Hughes
MARCH 13, 2018
Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Publish SME B2B content daily. Light up your social media streams!
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