The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Case studies were commissioned, but did not provide all the proof needed. Produced 3 times as many qualified leads as other competitive web promotion programs.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

She studied Art in college but never doubted having a career in sales since she has had a sales quota since she was 15 years old. After building both SME and Enterprise skill sets as an Account Executive at Vidyard, Reva shifted her focus to managing Vidyard’s Business Development team. Word choice is important.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Publish SME B2B content daily. Very cutting edge! Are you ready?

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63