Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. She is a STEM-trained scientist, corporate catalyst and design thinker. She is a member of SME, ASQ, SHRM and the National Speakers Association. Where are your organization’s hidden stories?

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Product Management University

MARCH 14, 2017

The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). When missing, expect your sales force to have a noticeable limp since the primary purpose of solutions marketing is sales enablement and quality demand generation. The risk of injury comes from a lack of necessary training and transfer of knowledge.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Publish SME B2B content daily.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63