The Spiff Blog

OCTOBER 18, 2022

He started in tech doing QA at a video game company in the L.A. In his free time, Kevin loves to hike, bike, play sports and video games, and rockhound. In her free time she loves playing video games, motorcycles, rugby, swimming and being outdoors with the people she loves. Yasmine Yacut, Social Media Specialist.

Meeting 72

Meeting Engineering Commission Sports 72

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Why SaaS Companies Are Embracing Owned Media and How to Make It Work for You Let’s break it down What is owned media? Early-bird tickets expire next week. A chance to tour (and maybe even race on?) Austin’s F1 track.

Media 71

Media Company Distribution How To 71

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The Pipeline

JULY 19, 2011

Stored in Attitude , Business Acumen , EDGE Sales Process , EDGE Selling , Impact Questions , Interactive Selling , Proactive , Proactivity , Sales 2.0 , Sales Strategy , Sales Success , Social Selling , Social media , execution. Sales 2.0 , Sales Process , Sales Skills , Sales Success , Social Selling , Tibor Shanto.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

Tenfold

AUGUST 30, 2017

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The Pipeline

SEPTEMBER 30, 2011

You may need to rethink the media and promotional offers that currently make up your marketing program. Introduce a social media program that starts with a real strategy and has the manpower to execute it over a sustained timeframe. Promote Your Website & Social Media Pages In Traditional Media And Within Each Other.

Small Business 253

Small Business Small Business Pipeline Marketing 253

The Pipeline

OCTOBER 5, 2011

Stored in Cold calling , Planning , Proactive , Proactivity , Prospecting , Sales Strategy , Sales Success , Success , Video , execution. Sales 2.0 , Tibor Shanto , Video. I would like to add to this that as social networking continues to develop a combine recipe of electronic and in person technics will show promise.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

The Pipeline

JANUARY 16, 2012

For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes. Add video comment. Demand Generation.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

AUGUST 16, 2011

When you know what issues are likely to be on the minds of buyers, when you know where you have been able to deliver specific measurable and documented value to those buyers, (this is why you should always be collecting testimonials and case studies); you can start building a set of better questions. Add video comment. Social Buying.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Green Lead's B2B

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you're out there and making friends in the social realm, the more you're able to get the word out to a broad audience.

Social Media 20

Social Media Lead Gen Lead Rank Lead Scoring 20

The Pipeline

AUGUST 12, 2011

Good ideas need a home and you’ve built a great sales library with an abundance of study rooms. Add video comment. Demand Generation. Social Buying. Social media. Social Selling. It’s awesome to be included here. Reply to this comment. Trackbacks/Pingbacks. Tony Johnston @ CNi.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Vengreso

MARCH 2, 2021

One prefers for me to send text messages, the other prefers a phone call and the other prefers engagement on social media. asking their peers in social forums, engaging on social media, and consuming videos at least weekly. Lead generation is something that happens at the top of the sales funnel.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales and Marketing Management

OCTOBER 23, 2017

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Zoom Video Communications. Corporate Social Media Trainer. Socially Active. VP Demand Generation. World Wide Head of Sales Enablement. Hilary Headlee.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales and Marketing Management

OCTOBER 23, 2017

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

Marketing 120

Marketing eBook Social Media Trade Show 120

Sales Hacker

MARCH 2, 2020

If you truly want to be a better leader, better salesperson , better speaker, better writer, or just a better person, you need to study the craft. Studies continue to find that most CEO’s read 5 books a month , and earn 350% more income than the average American. The New Handshake: Sales Meets Social Media. SPIN Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. The impact?

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

JUNE 11, 2020

An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks. In general, early-stage companies should only hire salespeople with strong prospecting skills. Be creative and include video as well as other forms of content to engage prospects.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Vengreso

MAY 5, 2022

Whether it’s physical media, such as brochures and newspaper ads, or online campaigns and social media activity, generating warm leads gives your sales reps a head start in getting in front of potential clients. In the short video below, I interview Mark Hunter, a.k.a. Sales Enablement Basics.

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

Sales Hacker

NOVEMBER 15, 2017

Analytics is the active study of different types of data with the aim of discovering meaningful patterns and translating these into insight (such as historical analyses and forecasts), or action (such as those intended to improve business performance). . Demand Generation. Deal Closing. Decision Maker. Direct Mail.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Marketing 94

Marketing Case Study Survey Social Media 94

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. This generation is probably the most studied so far in human history – it won’t be difficult to learn what they want and how to give it to them. Stop Hating On Social Selling!

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

The Pipeline

OCTOBER 21, 2011

Working for the company that became GSK also allowed me to study for an MBA. Add video comment. Demand Generation. Social Buying. Social media. Social Selling. I kept music as my hobby and travelled the world fixing factories. Add a Comment. Name (required). Click here to cancel reply.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. At this point, the prospect likely has a short list of top vendors and is comparing them to determine which one can deliver the most value.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. Video producer Drop Creative tastefully uses a video instead of a hero image. When prospective customers feel like a website doesn’t jive with them, they bounce. Find out here.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Rank 118

SalesHandy

OCTOBER 28, 2022

Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. In fact, several studies have shown emails consistently outperform any other type of lead generation method, especially in terms of effectiveness. Social Selling.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Hubspot Sales

MAY 22, 2018

With your target customer and your brand identity under your belt, you can begin building the core marketing elements of your small business, which includes your website, your blog, your email tool, your conversion tool, and your social media accounts. Generate and nurture leads. Get Your Case Study Templates.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144

Sales Hacker

OCTOBER 7, 2021

In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Julie Hansen is a 3x sales author and creator of the Selling on Video Master Class. Read, watch videos, go to seminars, talk to the “high flyers” and then do all the best stuff in your own style!

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Light up your social media streams!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Blog posts, infographics, and short videos: Quickly engage with a contact with “snackable” content. Here’s how [similar company] achieved [results].”.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79