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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. She is an avid traveler and loves to cook and be outdoors.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.

How To 147
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The 6 Worst Decisions Sales Leaders Make

SBI Growth

Headcount, benefits, car packages, travel – all cost a fortune. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). It can be wonderful for helping you stimulate and manage latent sales demand.

Hiring 326
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Who Creates Content for Sales Enablement? Hint: It’s Not Just Marketing

Miller Heiman Group

Whether it’s branding, demand generation or website creation, marketing is all about content. That’s just one of the interesting findings from our 2017 Sales Enablement Optimization Study that we cite in our new book, “ Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force. ”

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

MaryFran’s passions include travel, her girls, wine, and finding the perfect guacamole. Traveling and seeing new places and cultures are some of his favorite things to do. He studied Computer Science and earned an Associate’s degree and a Certificate for Programming. Megan McGinley, Demand Generation Manager.

Meeting 72
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Don't Stop B2B Marketing During The Holidays

Green Lead's B2B

Prospects aren't available during the holidays : Prospects aren't traveling. Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. Don't let up on your demand generation/pipeline generation activities just because it is the end of the year.

B2B 29
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Don't Stop B2B Marketing During The Holidays

Green Lead's B2B

Prospects aren't available during the holidays : Prospects aren't traveling. Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. Don't let up on your demand generation activities just because it is the end of the year. Should sales momentum ever be paused?