Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. She is an avid traveler and loves to cook and be outdoors.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. On the other hand, we saved on travel expenses for the handful of employees needed to staff the event, along with the booth set-up costs.
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Sales and Marketing Management
NOVEMBER 11, 2020
Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. They were viewed as less compelling, less useful and, certainly, less fun. It turns out that in an always-digital, pandemicked world, that’s no longer true.
Pipeliner
NOVEMBER 1, 2019
Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. Albert Einstein]. Response times are faster.
SBI
FEBRUARY 13, 2018
Marketing Beyond Marketers: Putting Sales Enablement Before Demand Generation with Tabitha Adams of D-Link. It’s not too late to register and book your travel – although there are only 25 seats left so do it now. What Sales Wants from Marketing. Also, make sure to download the official app.
Zoominfo
OCTOBER 20, 2021
Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.
Zoominfo
JUNE 14, 2022
“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. However, if your offer is gated, try using built-in lead forms to minimize clicks so the user doesn’t need to travel to a different page.
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