Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Pipeline

APRIL 16, 2014

The best sales organizations are those who excel at executing their sales process; from demand generation, to prospecting to closing and growing accounts. Accountability Action Attitude Change Management Cold calling execution Play to Win Sales Process Sales Success Webinar cold calling how to sell better Renbor Sales Solutions Inc.'

Cold Calling 306

Cold Calling Webinar Metrics Fashion Sales Qualified Lead 306

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Drift

FEBRUARY 24, 2020

That means every morning and all day long my email inbox is filled with sales reps trying to sell me some new piece of software. My days are ruled by a lot of things: Meetings with my marketers. Meetings with sales. Meetings with our senior leadership team. Forecasting. Ensuring my kids don’t burn the house down. And, of course, MarTech.

Demand Generation 71

Demand Generation Demand Generation Targets Forecasting Webinar Metrics 71

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

BrainShark

JUNE 17, 2011

Earlier this week, the Marketing Cloud hosted a great webinar, Using Social Tools for B2B Storytelling & Demand Generation.

Demand Generation 48

Demand Generation Demand Generation Targets Webinar Metrics B2B 48

The Pipeline

NOVEMBER 10, 2011

Successful Strategies for Prospecting – Roundtable. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The question is: What should one’s sales prospecting strategy be?

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

Zoominfo

NOVEMBER 15, 2021

For example, imagine you have 100 qualified leads from a product webinar. Use these five attributes to create a lead-scoring algorithm to rank the webinar leads. Historically, your strongest win rates come from mid-sized companies in manufacturing, with at least 500 employees, use Salesforce, and own at least five trucks.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Demand Generation.

Webinar Metrics 114

Webinar Metrics Strategy Hiring Hubspot 114

The Pipeline

FEBRUARY 17, 2012

With respect to KPI’s and training, I was not saying that KPI’s do not belong as part of training initiative. In fact there needs to be metrics, measures and other indicators to ensure that the training is effective, implemented and is delivering the desired behavioural change. Communication Strategy.

Webinar Metrics 210

Webinar Metrics Pipeline Hiring Face-to-face 210

SBI Growth

APRIL 8, 2013

These factors all contribute to formulating your marketing strategy and consequently your org chart. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. And based on the buyer research, when the content resonates most. DEMAND GENERATION. CONTENT CREATION. LEAD MANAGEMENT.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

The Pipeline

NOVEMBER 25, 2011

Changing mediums, my webinar Leveraging Trigger Events for Sales Success , a jolly romp of triggers triggered and dodging bullets; is up for Top Sales & Marketing Webinar. Communication Strategy. Demand Generation. Sales Strategy. The other nominees include Kendra Lee. What’s in Your Pipeline.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

BrainShark

NOVEMBER 22, 2013

The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.

Demand Generation 48

Demand Generation Demand Generation Targets Video Webinar Metrics 48

Zoominfo

JUNE 8, 2020

I’m getting much more email than I ever have before. That morning routine of archiving emails has morphed from a 30-second task to a chore. And the types of emails are different than they’d use to be. More webinars, that makes sense. What about emails sending me offers? What about just pure marketing emails?

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

The Pipeline

APRIL 8, 2011

Battle Reparation Tactics Meet Marketplace Strategies. Battle Reparation Tactics Meet Marketplace Strategies [link]. Battle Reparation Tactics Meet Marketplace Strategies [link] #news #sales. Battle Reparation Tactics Meet Marketplace Strategies [link] #news #sales. April 2008. March 2008. February 2008. January 2008.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JUNE 8, 2020

I’m getting much more email than I ever have before. That morning routine of archiving emails has morphed from a 30-second task to a chore. And the types of emails are different than they’d use to be. More webinars , that makes sense. But I’m also getting more cold outreach. Guess what we found?

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

Vendor Neutral

JUNE 15, 2021

July 15, 2021 1 pm EST 10 am PST Webinar. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. REGISTER NOW. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Customers today are exhausted with pitches.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

BrainShark

OCTOBER 28, 2013

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Demand Generation 62

Demand Generation Demand Generation Targets Webinar Metrics Sales Enablement 62

Pipeliner

APRIL 30, 2020

Host John Golden discusses both the near and longterm future of CRM with a panel of experts that include: Webinar on the 27th of May at 10am – 11am PT. Anthony Stears —a.k.a.The Telephone Assassin—is on a mission to get businesses talking again and stop people from hiding behind their emails and social media. Event Registration.

Demand Generation 52

Demand Generation Demand Generation Targets Webinar Metrics Social Media 52

Sales Hacker

MARCH 1, 2024

Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

Media 71

Media Company Distribution How To 71

Pointclear

FEBRUARY 12, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Trade Show 154

Trade Show Demand Generation Demand Generation Targets Webinar Metrics 154

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Communication Strategy. Demand Generation. Sales Strategy. Sales Force (Mis)Alignment.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

AUGUST 10, 2011

Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. Communication Strategy. Demand Generation. Sales Strategy. Book Notice. Book Review. Business Acumen. Buying Process.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Develop and implement a Contact Strategy. Communication Strategy. Demand Generation. Sales Strategy.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

Highspot

FEBRUARY 29, 2024

What is a Go-to-Market Strategy? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? Find out more here: Crafting a Winning Go-to-Market Strategy Who is on the Go-to-Market Team? Works closely with the sales team to generate demand and create brand awareness. Who is on the GTM Team?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SBI Growth

JANUARY 17, 2013

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. Watch the Social Selling Case Study webinar featuring Brian Frank, Head of Global Sales Operations at LinkedIn. Watch the webinar here. Author: John Koehler.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

OCTOBER 5, 2013

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Chorus.ai

JANUARY 10, 2020

Just check out some episodes of her popular “Flip the Script” webinar series — like this one about personalizing at scale — and you’ll quickly understand how she puts insight into action while helping other sales pros to improve their game. And that decision keeps delivering many returns for Becc. Flip the Script.

Scale 114

Scale Webinar Metrics Hiring Demand Generation Agencies 114

SugarCRM

MAY 30, 2019

If you missed our webinar on the benefits of the Salesfusion acquisition, be sure to watch the replay, which is now available here. The post Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You appeared first on Get your daily dose of Sugar. But what does it mean for you? But what does it mean for you?

SugarCRM 20

SugarCRM Webinar Metrics Demand Generation Agencies Demand Generation 20

The Pipeline

MAY 13, 2011

Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. At Focus.com , we have been polling buyers for the past six years. Communication Strategy. Demand Generation. Sales Strategy. Book Notice.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244