Alice Heiman

MAY 2, 2018

Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. . It seems that many sellers are using social media to prospect, but don’t find ways to intertwine social media throughout the entire process. Missing a Crucial Step.

Social Media 115

Social Media Paid Content Media Closing 115

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, your lead magnets should be promoted on your company’s social media channels.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing. Email Marketing Lead Generation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

DiscoverOrg Sales

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. Use social media to get on your prospect’s radar now. Not always. Create Awareness Now.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Still think social media is for passively scanning Facebook or reading outrageous tweets?

Social Media 99

Social Media Media Ideal Customer Profile Hiring 99

Connext Digital

NOVEMBER 21, 2023

Imagine launching a new product via email – with a live demo and Q&A streamed directly in the message. It also aligns with broader social media consumption habits. With platforms like TikTok popularizing video, users now expect rich media. This allows for more dynamic, real-time engagement vs. static content.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. They don’t want to see your demo. Wait, wasn’t lead-gen technology supposed to solve that problem? Problem is, buyers don’t actually buy software.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

No More Cold Calling

MAY 25, 2023

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. B2B buyers don’t want to see your demo. That’s pitiful. But buyers don’t actually buy software. You have a choice.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Hubspot Sales

MARCH 27, 2023

Features of a compelling landing page include: Messaging and media tailored to your target audiences Complete and relevant information about your service Imagery, media, and/or video demos A clear path to a CTA Need examples? Creating a compelling landing page with clear CTAs can help you do that. Check out this post.

How To 117

How To Social Media Intent Hubspot 117

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. It’s important to optimize gift value.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%. Get a demo today to learn more.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Zoominfo

FEBRUARY 25, 2021

Will you demo your product, focusing on the benefits and critical pain points your solution solves? Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Will they request a one-on-one call and customized product demo with your sales team? Define Your Offer. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MARCH 17, 2021

Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Cincom Smart Selling

FEBRUARY 15, 2021

Join Cincom® and Covenant Technology Partners for this Lunchtime “Food for Thought” Demo on February 18. Join us for this lunchtime demo on February 18 that will show how you can expand your Microsoft Dynamics 365 investment while digitally transforming your business and increasing sales with CPQSync by Cincom. Cincom Systems, Inc.

Microsoft 118

Microsoft Margin Discount Twitter 118

Zoominfo

OCTOBER 21, 2021

Social Media Data: Another kind of data that often gets neglected is social media behavior. Total Connections → Demos Created: How many connections does it take for one of them to ask for a demo? Demos Completed → Pipeline Created: How many demos completed resulted in someone moving into the sales pipeline ?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Give them a product demo.

Sales Qualified Lead 246

Sales Qualified Lead Lead Rank Lead Scoring Leads 246

Zoominfo

JUNE 25, 2018

Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Instead, showcase your products using video.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales Hacker

JANUARY 22, 2024

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. You can try it for free today, or book a demo to go deeper at www.commonroom.io. He then took over as VP of Marketing for rapidly growing Outreach.

Intent Data 81

Intent Data Intent Lead Intent SalesForce 81

Nutshell

APRIL 18, 2024

Whether customers engage with the brand through emails, social media, or in-store visits, businesses can maintain continuity in their communications, enhancing the overall customer journey and brand experience. Or join a live demo to see Nutshell at work!

Ideal Customer Profile 62

Ideal Customer Profile Customer Guidelines Government 62

Nutshell

MARCH 1, 2024

With Semrush, you also have access to the Backlink Gap tool for backlink profile analysis and the Social Tracker tool to monitor activity on social media. For instance, if most of your industry’s marketing strategy relies on social media content, then BuzzSumo or Semrush might be the best option for your needs.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Relevant for specific positions: TikTok resumes are especially useful for assessing a candidate who is applying for a public-facing, content creation, or digital media position.

Social Media 130

Social Media Hiring Media Video 130

Crunchbase

AUGUST 26, 2021

Here’s what we’ll cover: The customer doesn’t know enough about the product to see it’s full potential Lack of follow-up and sales cadence Your demo is “show and tell” rather than hands-on. You can send emails to tutorials, invitations to webinars, schedule personalized demos, or explainer videos. Mistake No.

Face-to-face 115

Face-to-face How To Social Media Ideal Customer Profile 115

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. Not only that, but Snapchat is more popular with a younger audience than other social media platforms such as Twitter or Facebook. But it's essential to making the most of social media marketing on Snapchat. What do your fans want? Do they like jokes?

Promotion 129

Promotion Social Media Marketing Media 129

Babette Ten Haken

SEPTEMBER 11, 2018

My friend and colleague, Anthony Iannarino, recently posted an excellent article about the alarming trend on social media – especially LinkedIn – of connecting. Often, the folks reaching out to connect on social media get our names off a list of thought-leaders or Top 50 or Top 100 “this” or “that’s ”. Something I do.

Social Media 205

Social Media Ideal Customer Profile LinkedIn SME 205

Hubspot Sales

NOVEMBER 14, 2022

Our report also showed that the most effective types of sales enablement content to win deals are product demos, customer testimonials, and market research. When social selling, the top two trends are using direct messages to answer questions and engage prospects and approaching social media as a search engine to find leads.

Social Media 101

Social Media Trends Sales Enablement Report 101

Zoominfo

JUNE 4, 2019

Leverage social media: Social media can give your pre-show campaigns a much-needed boost. Set up monitors around your booth, and play a demo of your product or service. Leverage social media to your advantage. It’s important that your team stays active on social media throughout the entire event, not just before.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Janek Performance Group

DECEMBER 5, 2023

AI’s natural language processing can analyze customer interactions, email, and social media conversations. This includes answering questions, making recommendations, and guiding prospects through the sales funnel. Social Selling Social selling grew out of technology and the prevalence of social media to reach customers.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Smooth Sale

MARCH 10, 2024

A free demo or trial of your products and services will give potential buyers a basic idea of your solutions and their benefits. One study showed that 80% of B2B leads were generated from social media in 2023, with a staggering 46% of them coming from LinkedIn. CatCat : Build your future one skill at a time.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

B2B 207

B2B Video Influencer Promotion 207

No More Cold Calling

AUGUST 30, 2018

There’s no such thing as a warm anything in sales—an email, phone call, social media outreach, or even a knock on the door. It’s not, because that’s not what social media is for. So, they spend most of their time staring at screens—doing demos, sending emails, and interacting on social media. Referrals are HOT, HOT, HOT!

Referrals 258

Referrals Cold Calling Social Media Lead Generation 258

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Sales and Marketing Management

FEBRUARY 10, 2020

Similar to the Google and Microsoft conferences, you’ll get a chance to attend keynotes, participate in workshops, and test out new product demos — all while enjoying plenty of networking opportunities. If you can only pick a handful this year, the five conferences above are definitely the cream of the crop. Hope to see you there!

Conference 229

Conference Microsoft Marketing Advertising 229

Zoominfo

JULY 25, 2023

Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. Signing up for a demo is a serious indicator of interest — depending on your average conversion rate for that product, the signup alone might win them 100 points.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JULY 24, 2019

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Allego

APRIL 18, 2024

Sales teams can use the conversational chatbot to generate personalized outreach emails, social media posts, and sales pitches tailored to specific leads and customers. Whether it’s blog posts, social media updates, or promotional materials, Jasper is yet another tool that delivers content that captures attention and drives engagement.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Nutshell

MARCH 19, 2024

Register for a live Nutshell demo to see what a world-class CRM can do for your sales team. Total demos done: Keep an eye on how many demos team members execute over a particular period and what percentage turned into deals, as demos are often an integral part of closing deals. Or join a live demo to see Nutshell at work!

How To 71

How To Sales Qualified Lead CRM Face-to-face 71