Sales Hacker

OCTOBER 4, 2019

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. Keep reading for practical tips on how you can use your case studies to attract new prospects and convert existing prospects into paying customers. The value of a case study.

Case Study 80

Case Study Study How To Real Estate 80

Chorus.ai

MAY 4, 2020

You might think I’m crazy, but I want to strike the word “demo” from the sales lexicon. Because good sales teams don’t “do demos” for customers. Unfortunately, it’s all too easy for sales professionals to slip into safe mode and reach for the demo. While studying for my Ph.D. They have great conversations with them.

Conversion 62

Conversion Customer Film Lead Rank 62

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Showpad

APRIL 15, 2020

One of the most popular tools used by cutting-edge sales teams today are sales enablement tools. A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. Not all sales enablement tools are created equal.

Sales Enablement 85

Sales Enablement Tools Scale Software 85

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Allego

APRIL 18, 2024

. — McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. Continue reading to learn what AI-powered sales tools are available, how they function, and how they can turn up the dial on your team’s performance.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. Get a demo today to learn more.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. It will be able to provide insight about what techniques work in a meeting or demo and tailor pitches for every opportunity. But research and case studies confirm AI’s capacity to drive transformative change in the sales function.

Case Study 319

Case Study Analytics CRM Study 319

DiscoverOrg Sales

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. And it’s not hard to follow, if you know what to look for and have the tools to track it.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

BrainShark

AUGUST 16, 2022

There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. Practicing with VoiceVibes is also a great professional development tool that will have exponential, long-term returns for employees beyond the scope of the SKO (which is a win-win situation). #4. Sales Scorecards.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Showpad

OCTOBER 29, 2019

From internal training and coaching content, to your website, to customer-facing presentations and collateral, your Sales team needs to be studying and handling this content daily. . Web content management tools have functionality that create a hassle-free system and provides various benefits: Makes content more available.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Hubspot Sales

AUGUST 23, 2022

But it can be difficult to know which tools are worth the investment — and which aren't. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Product demos 33.50%. Tools for Insights and Context.

Data 79

Data Lead Rank Hubspot Top of Funnel 79

Sales Hacker

JUNE 1, 2022

Know your prospect’s current tech stack and create a customized video to explain how your proposed solution will add value or increase effectiveness of their tools. Test out a prospect’s tool via free trial and screen-record an observation within their platform , then send it to them with a short note about your insights and ideas.

Buyer 93

Buyer Collateral Case Study Follow-up 93

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Studies show ebooks and white papers can also impact the customer decision-making process. A free demo or trial of your products and services will give potential buyers a basic idea of your solutions and their benefits.

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Zoominfo

APRIL 23, 2021

ZoomInfo’s Workflows tool ensures that reps can easily automate their plays and ensure that potential sales opportunities don’t fall through the cracks. Studies show that new executives spend more than two-thirds of their available budget within their first three to six months. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

AUGUST 8, 2022

It creates a better culture “Opportunities to learn and grow” is the strongest driver of work culture, according to a recent Glint study. Equipping them with the tools and information to progress in their career promotes workplace happiness, employee productivity, and overall engagement.

Hiring 130

Hiring Top of Funnel Promotion Compensation 130

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. The most common VR tools include high-end headsets like the Oculus Rift and inexpensive products like Google Cardboard. Emotional engagement. Why are B2B marketers hesitant to embrace VR/AR?

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales Hacker

MAY 8, 2019

Providing the right tools and data. Proactively analyzing your sales team’s demos. Roberge explains that a demo request is different than an ebook download, and he isn’t wrong. An ebook download may be easier for the marketing team to generate, but demo request leads are far more valuable to the sales team!

Top of Funnel 110

Top of Funnel Closing Ideal Customer Profile Lead Rank 110

Mr. Inside Sales

MAY 1, 2020

Working through the Zoom platform can be an excellent way to conduct your demos & follow up calls from this point forward—whether you’re working from home or back in the office. As such, why not study, learn, and become a Zoom Expert! Plus, watch YouTube videos on this, study the Zoom site, and more.

Strategy 159

Strategy Face-to-face Call-back Cold Calling 159

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Demo reference technology tools.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Consider this: “Throughout your effort at finding and scaling your go-to-market, you need to be carefully studying your customers’ experience with the product ,” wrote Matt Munson, CEO coach, and angel investor.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. It’s also an ideal time to register them for product demos and guided tours. Table of Contents What does lead nurturing mean?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. Product demos and free trials show prospects exactly what your product does and how it can alleviate their pain points.

Face-to-face 225

Face-to-face Sales Process Skype B2B 225

Xactly

JUNE 11, 2018

Given the wide range of job responsibilities, CFOs also need the best CFO tools at their disposal. Watch the webinar, "Meet Commission Accounting Requirements Under ASC 606 (IFRS 15)," to see a demo of how Xactly CEA can help with ASC 606 implementation and compliance. With the right CFO tools, changing direction is much easier.

Software 54

Software Software Tools Scale 54

Mindtickle

JUNE 15, 2023

Before seeking a vendor or investing in tools, it’s crucial to evaluate and define your sales capabilities. By equipping them with the necessary skills and tools, you empower them to guide and support your revenue generators effectively. However, finding the time for sales coaching is often a challenge.

B2B 52

B2B Case Study Study Vendor 52

BuzzBoard

FEBRUARY 8, 2024

Support your pitch with evidence such as case studies, testimonials, and success stories. Creating Compelling Sales Presentations for Digital Marketing Services Sales presentations serve as a crucial tool when pitching digital marketing services, particularly to small enterprises. Small businesses value results, not technical jargon.

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

Openview

SEPTEMBER 11, 2017

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo. appeared first on OpenView Labs.

Enterprise 118

Enterprise Enterprise Company Hubspot 118

Hubspot Sales

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. Product presentations and demos. Use amazing sales enablement tools in combination with your sales collateral. But that’s not all. Buyer’s guide.

Collateral 98

Collateral Case Study Retention Hubspot 98

Mindtickle

APRIL 23, 2024

Instead, they need the right training and tools to deliver personalized coaching that addresses the needs of each seller. One study found that a poor-performing sales manager can cost a team a staggering $3.5M. Leverage the right tools A well-run sales management training program involves several moving parts.

Sales Management 52

Sales Management Training Hiring How To 52