Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Think everything from CRMs to auto-dialers. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. The company with technographic data that is going to have the upper hand.

Data 100

Data Eloqua Buyer Persona Demographics 100

Apptivo

MAY 12, 2022

Also, their geographical and demographic reach are quite limited. While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52