OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

Pharmaceuticals 40

Pharmaceuticals Compensation Incentives Incentive 40

OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

Pharmaceuticals 40

Pharmaceuticals Compensation Incentives Incentive 40

Partners in Excellence

OCTOBER 5, 2021

We aren’t a healthcare company and don’t buy medical devices/pharmaceutical products. We aren’t interested in the enterprise wide products the large consulting and professional services firms use. Even within our market/firmographic/demographic/persona profiles not every organization is “our customer.”

Ideal Customer Profile 103

Ideal Customer Profile Customer Pharmaceuticals Microsoft 103

Pipeliner

DECEMBER 19, 2022

For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. To achieve this, they must employ marketing analytics to identify the regions where their pharmaceutical items have the highest conversion rates and concentrate their marketing efforts there.

Analytics 52

Analytics Marketing Apparel Social Media 52

The ROI Guy

DECEMBER 9, 2010

Industries found to have companies with the least overall social media engagement (on average) include: Energy; Utilities; Wholesale & Distribution; Pharmaceuticals; Healthcare; Chemicals; Professional Services / Service Providers.

Social Media 65

Social Media Media Chemicals Automotive 65

Sales Hacker

MAY 13, 2019

Then I went on to enterprise because it felt like the next frontier of a skill that I wanted to learn. We started hiring out of food and beverage, medical device, or pharmaceutical sales. It’s really important as a company to serve every demographic. I joined small business sales in 2007 during the financial crisis.

Scale 55

Scale Hiring Small Business Small Business 55