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How to Calculate a Lead Score (With Examples)

Sales Hacker

This lets you decide who your sales team should spend time on, and who might need more of a push through your marketing and sales funnel through lead nurturing. The data you should collect fall into two sets of overlapping categories: implicit and explicit data, and this data can be behavioral or demographic.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

This article appeared originally on Sales & Marketing Management. You may have heard about the “demographic cliff” that’s looming over our country’s workforce. Shifting market needs. The post How to Keep Institutional Knowledge from Falling Off the Demographic Cliff appeared first on Allego. Product knowledge.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. What Does this Mean for Marketers? How Do Marketers Use Generative AI? billion in the next 10 years.

Data 130
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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

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Find Your Niche: How Small Agencies Can Dominate a Specific Market

BuzzBoard

Understanding the Concept of Niche Marketing for Small Agencies Understanding the concept of niche marketing is crucial for small digital agencies striving to succeed in an increasingly competitive marketplace. It requires an understanding of the unique behaviors, challenges, and desires of that demographic.

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6 Facebook Marketing Tips for Real Estate Agents

SocialSellinator

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Demographic. Just look at Facebook. billion active monthly users and counting.