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How to Make Your Sales Training More Inclusive, According to HubSpot's Inclusion Experts

Hubspot Sales

To better understand what an inclusive sales training program looks like, I spoke with three HubSpot Sales leaders who’ve championed inclusivity among their teams: Michelle Benfer , Mintis Hankerson , and Elle Fening. Benfer also authored a HubSpot blog post on how to make your sales floor more inclusive.).

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Are Sales People Investing in AI? [New Data]

Hubspot Sales

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Companies Investing in AI HubSpot: ChatSpot.ai Are sales teams investing in AI?

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Conquering the Challenge: Overcoming Common Lead Nurturing Hurdles for Digital Agencies

BuzzBoard

Without a proficient understanding of your leads’ demographic, behavioral, and engagement information, producing targeted content that compels conversion becomes tricky. According to HubSpot, adopting automation best practices can considerably enhance the process’s efficiency.

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What is a customer database (+3 best software options for 2023)

Nutshell

Customer databases house general customer information like: First and last names Email addresses Phone numbers Basic demographic information like age and/or gender identity Every business’ customer database will look a bit different, though. This data includes information like names, email addresses, and basic demographic information.

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What Is Data Enrichment?

Hubspot Sales

The same goes for your CRM data , including demographic, geographic, and psychographic information. HubSpot CRM. A customer relationship management (CRM) tool is the perfect home for something so vital to your organization — the free HubSpot CRM. Take a look. Your data is important, and so is where you keep it.

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How to Sell Services Online

Hubspot Sales

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. You can further define your target audience through a process called segmentation.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey.

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