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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. Imagine how much better equipped a sales rep is when they have access to recordings of other reps delivering the perfect pitch and handling any potential objections? This article appeared originally on Sales & Marketing Management.

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How to overcome objections and close the sale of digital marketing services to small businesses?

BuzzBoard

Strategies for Overcoming Objections When Selling Digital Marketing Services to Small Businesses In the realm of digital marketing, acquiring clients often necessitates surpassing objections, particularly when accommodating the distinctive requisites of small businesses. Starting off, it’s critical to foresee objections.

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Stop Fighting Your Prospects: Overcoming the ‘Objection Handling’ Mindset

Sales Hacker

Focusing on overcoming sales objections is likely holding you back and poisoning your customer relationships. Afterall, objection handling is often considered one of the foundational pillars of sales — one of the critical elements necessary to win more deals. The Overcoming Objections Mentality. This may seem backward.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

More specifically, for your target audience, they encompass: Demographic information Behavior patterns Motivations Goals Challenges In essence, buyer personas provide a comprehensive understanding of who your customers are. Defining Buyer Personas Buyer personas are fictional representations of your ideal customers.

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The 7 Secrets to Mastering Cold Calling

Marc Wayshak

Identify the demographics or situations where your offering is most relevant to build your cold calling list. Practice your script until it feels second nature, which will enable you to navigate objections seamlessly and maintain control of the conversation. Get comfortable with discomfort. Be prepared with contingencies.

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Conquering the Challenge: Overcoming Common Lead Nurturing Hurdles for Digital Agencies

BuzzBoard

Without a proficient understanding of your leads’ demographic, behavioral, and engagement information, producing targeted content that compels conversion becomes tricky. Dividing leads based on criteria, like demographics, behavior, or engagement allows for effective targeting with relevant content.

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Persuasive Selling Techniques Every Digital Agency Needs for Local Success

BuzzBoard

Whether it’s increasing brand awareness or boosting online sales, understanding their objectives is essential in persuading them to hire your services. While market research can provide insights into demographics and behaviors, it may not fully capture the nuances and idiosyncrasies of individuals within your local audience.

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