BuzzBoard

FEBRUARY 8, 2024

Increasingly, consumers are turning to influencers for purchasing advice, providing an excellent opportunity for small businesses to enhance their brand visibility. However, before embarking on influencer marketing, it’s vital for small businesses to select influencers who align with their business values and target demographics.

Small Business 52

Small Business Small Business Influencer Marketing 52

BuzzBoard

JANUARY 24, 2024

Shoestring budgets, specific target demographics, and localized markets are common challenges faced by small business owners. This information will enable sales professionals to showcase a deep understanding of the business’s specific challenges and opportunities. A personalized approach is crucial for small business success.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Sales Hacker

AUGUST 3, 2022

As social media shopping trends continue to become popular in lead generation, it’s time for brands to unlock their social funnels and start perfecting a selling strategy that targets a fast-paced platform-driven demographic. Unlocking the social funnel. The key here is to incorporate social listening into your planning stage.

Social Selling 79

Social Selling Top of Funnel Social Media Strategy 79

BuzzBoard

APRIL 15, 2024

Studies indicate that personalized email campaigns generate higher open, click-through, and contract conversion rates, as opposed to traditional mass marketing. Segmentation in email campaigns, based on specific local business demographics, magnifies the relevancy and impact of the message delivered.

Campaigns 52

Campaigns Email Marketing Pivotal Segment 52

BuzzBoard

NOVEMBER 14, 2023

Articulate your experience and successes, provide case studies and testimonials, and consider highlighting any industry accreditations or certifications you possess. Understanding their strengths and weaknesses vis-a-vis the opportunities and threats that their existing digital mix presents to them, is a great way to establish alignment.

Hiring 105

Hiring Analysis Social Media Objections 105

BuzzBoard

FEBRUARY 16, 2024

Concurrently, identifying their weaknesses provides the opportunity to appeal to their dissatisfied customers. SWOT, standing for Strengths, Weaknesses, Opportunities, and Threats, applies to your client’s business as well as its competition. By recognizing your competitor’s strengths, you can differentiate your offerings.

Analysis 52

Analysis Competition Small Business Small Business 52

Zoominfo

MAY 23, 2019

Large companies have the means to fund complex research studies, run advanced data analysis, or partner with other companies, while smaller organizations are often left to gather and analyze data on their own. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website.

Data 188

Data Strategy Survey Retail 188

Zoominfo

SEPTEMBER 9, 2020

What is your why This can be posed as an engaging ‘what if’ question that either appeals to a prospect’s pain OR presents an opportunity. And it all starts using demographic, firmographic, and intent data to deliver the right sales pitch. Flip the Script Pitch: Turn Objections into Opportunities. Sounds nice, right?

Demographics 200

Demographics Data Ideal Customer Profile How To 200

BuzzBoard

FEBRUARY 7, 2024

Targeted Reach: Reach your ideal customers precisely based on demographics, interests, and online behavior, maximizing marketing ROI. Share success stories and relevant case studies to build trust. Addressing Common Concerns Local businesses often express concerns about cost, complexity, and time commitment.

Education 52

Education Marketing Hiring Case Study 52

Sales Hacker

MARCH 25, 2021

By assuming that Peter the Programmer is only interested in programming or server-related products and services, you’ve missed an opportunity to win a potential customer. Your buyer personas are focused on demographics. As we’ve seen, buyer personas are often built-up using basic demographic data. Case studies.

Buyer Persona 112

Buyer Persona Top of Funnel Buyer Outsourcing Services 112

Hubspot Sales

DECEMBER 28, 2020

A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Knowing as much as you can about customer demographics will help you make the most promising matches when deciding on territories. But all this new technology doesn’t help us if we don’t have a plan to use it.

Territories 131

Territories How To Demographics Software 131

Zoominfo

APRIL 20, 2020

With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

BuzzBoard

FEBRUARY 8, 2024

Incorporate testimonials, case studies, and success stories to bolster your qualifications. To demonstrate credibility, share case studies of past successful campaigns, specifically ones involving similar businesses. Winning proposals foster trust and assert your expertise. Be prepared to handle objections.

Small Business 52

Small Business Small Business Cost per Lead Objections 52

BuzzBoard

FEBRUARY 15, 2024

For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Utilize case studies and data to demonstrate the potential return on investment. Selling Influencer Marketing to Local Businesses 1. Don’t offer a one-size-fits-all solution.

Social Media 52

Social Media Influencer Promotion Media 52

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. And these responsibilities cover the two enablement domains on the left hand side of our domain framework, sales readiness and sales content management that are all before the opportunity.

Face-to-face 96

Face-to-face Study Survey Coaching 96

Janek Performance Group

JANUARY 8, 2024

Studies have shown that, in today’s competitive landscape, it can cost five times as much for a company to attract a new customer as it does to preserve an existing one. For the majority of companies, their offering is ideally targeted for a specific demographic. As a result, a shotgun approach tends to be ineffective.

Analysis 118

Analysis Segment Lead Rank Data 118

SBI Growth

JULY 6, 2013

LinkedIn Tagging helps you discover the true demographic alignment within your network. Studies have shown that LinkedIn messages receive more attention than regular emails. Don’t let the opportunity for targeted messaging slip through your fingers. Tagging your LinkedIn connections can uncover the true value of your network.

LinkedIn 312

LinkedIn Maximizer Strategy Networking 312

BuzzBoard

APRIL 9, 2024

It transcends traditional demographics-based targeting. This not only enhances client satisfaction but also increases opportunities for upselling and maximizing profits. A study reveals that successful ABM leans heavily on the intensity and depth of relationships between agencies and clients.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Sales and Marketing Management

FEBRUARY 5, 2021

A digital CRM strategy: Best when used with one (or more) of the above, a CRM houses the hard data that will better inform your outreach by acquainting you with the who/what/where of your buyer demographics. Note: These platforms should be integrated wherever possible. Turn These Practices Into Habits.

Scale 177

Scale Maximizer Strategy How To 177

BuzzBoard

FEBRUARY 8, 2024

Comprehend the demographics of each platform and choose accordingly. It grants a unique opportunity to visually unravel the functionalities of their products, breaking down complex aspects into consumable content. Choosing the right platform to share your video content is equally crucial.

Video 52

Video Small Business Small Business Marketing 52

SBI Growth

MAY 19, 2013

Consider this study by ComScore. The study revealed 18.7 Segmentation: Consider demographics, geography, purchasing patterns, etc. Not enough and you miss the opportunity. Retargeting brings back the other 98%. Is your marketing team bringing back 98% of the visitors for another shot? Does gender matter?

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay.

Penetration 134

Penetration Segment Demographics Benefit 134

SBI Growth

NOVEMBER 3, 2013

In a 2013 study by IBM, 33% of CEO’s are out of touch with customers. Marketing - Poor lead quality and quantity of opportunities can lead to a downward revenue spiral. In addition, you need to connect beyond simple demographics. Selling time is wasted on deals that result in no decisions and lost opportunities.

Customer 306

Customer Sales Qualified Lead Demographics Margin 306

Sales and Marketing Management

FEBRUARY 5, 2021

A digital CRM strategy: Best when used with one (or more) of the above, a CRM houses the hard data that will better inform your outreach by acquainting you with the who/what/where of your buyer demographics. Note: These platforms should be integrated wherever possible. Turn These Practices Into Habits.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Salesmate

JULY 5, 2020

Type 1: Demographic Segmentation. In many cases, businesses use only the demographic factors they perceive the most relevant. The goal is to understand how to address more needs and identify more opportunities to improve their customer experience. That’s why you need to study your target audience. timing and occasion.

Segment 101

Segment Ideal Customer Profile Customer Demographics 101

Zoominfo

SEPTEMBER 22, 2022

At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Nutshell

JULY 10, 2020

Your audience is its own demographic, and should be addressed accordingly. Being able to shed certain demographics in order to resonate with another generates a specific trust that can’t be generated any other way. Facebook is a surprisingly viable platform to market real estate opportunities. Don’t try to win everyone over.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

SBI Growth

OCTOBER 4, 2013

Territory potential can vary widely based on demographic trends and Ideal Customer Profile saturation. Sales Capacity: Driving revenue is directly related to the time available to pursue active opportunities. Perform a Time Optimization Study if you need to. Product Maturity: How mature is the product in the marketplace?

Quota 306

Quota Ideal Customer Profile Territories Demographics 306

Zoominfo

OCTOBER 5, 2021

Percentage of marketing-generated leads that result in opportunities. High sales follow-up that doesn’t result in a significant number of opportunities can indicate low-quality leads. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Allego

APRIL 18, 2024

7 Top Ways to Use AI in Sales AI is reshaping sales by turning traditional activities on their head and creating fresh opportunities for growth. By leveraging AI to sift through data and highlight opportunities, these tools embody the transformative potential of AI in optimizing sales processes.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

DiscoverOrg Sales

DECEMBER 11, 2017

Gender, ethnicity, age, and other demographic differences produce a keener, more diverse perspective. Studies repeatedly show that gender-diversity in sales is a money-maker for companies – to the tune of 15x higher average sales revenue: Women achieve higher quotas. Download the Full Buyer Persona Study. Set a quota.

Hiring 235

Hiring Face-to-face Promotion Retail 235

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Highspot

FEBRUARY 14, 2024

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Competitor analysis, highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis). case studies, one-pagers), frequency, and distribution channels. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Market Analysis Analysis of the target market, including demographics, trends, and opportunities. Competitor analysis, highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis). case studies, one-pagers), frequency, and distribution channels. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

FEBRUARY 25, 2021

Lead scoring is a qualitative process of assigning numeric values to each lead you generate based on a combination of the behavior(s) a prospect demonstrates and how well their firmographic and demographic information aligns with a company’s ideal customer profile (ICP). B2B Lead Generation Sources. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BuzzBoard

FEBRUARY 23, 2024

A small business audience is distinctly unique, presenting its own opportunities and challenges. But, understanding your target audience extends beyond being aware of just their demographics. Studying their strategies could offer valuable insights for devising your sales approach for small and local businesses.

Small Business 52

Small Business Small Business Advertising Advertising 52

Corporate Visions

NOVEMBER 7, 2019

Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. First, you need to understand that prospects won’t change their status quo because of who they are, their demographics, or their job characteristics. And it’s causing deals to stall or shrink in size and scope.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100