OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

Pharmaceuticals 40

Pharmaceuticals Compensation Incentives Incentive 40

OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. However, a recent article from the Harvard Business Review suggests the stagnant methods of pharmaceutical sales rep compensation may be the root cause of an even bigger public health issue. Share your thoughts in the comments below!

Pharmaceuticals 40

Pharmaceuticals Compensation Incentives Incentive 40

Partners in Excellence

OCTOBER 5, 2021

We aren’t a healthcare company and don’t buy medical devices/pharmaceutical products. Even within our market/firmographic/demographic/persona profiles not every organization is “our customer.” We get prospecting outreaches from companies that should never reach us. We don’t buy industrial machinery.

Ideal Customer Profile 103

Ideal Customer Profile Customer Pharmaceuticals Microsoft 103

Sales Training Connection

APRIL 14, 2013

Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction. Many factors influence the physician’s view of the ideal experience.

Health Care 112

Health Care Pharmaceuticals Journal Demographics 112

Pipeliner

DECEMBER 19, 2022

For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. To achieve this, they must employ marketing analytics to identify the regions where their pharmaceutical items have the highest conversion rates and concentrate their marketing efforts there.

Analytics 52

Analytics Marketing Apparel Social Media 52

The ROI Guy

DECEMBER 9, 2010

Industries found to have companies with the least overall social media engagement (on average) include: Energy; Utilities; Wholesale & Distribution; Pharmaceuticals; Healthcare; Chemicals; Professional Services / Service Providers.

Social Media 65

Social Media Media Chemicals Automotive 65

Apptivo

JUNE 27, 2022

With a good quality health care CRM in place, you can analyze and segregate the patient demographics, no-show rate, the typical patient lifecycle, how patients discover the medical services, the response of marketing messages and so on. It is widely used by the pharmaceutical industry in providing superior patient care. CRM creatio.

Health Care 52

Health Care CRM NetSuite Pharmaceuticals 52