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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Sales and Marketing Management

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. This is the point at which the number of people leaving the workforce will outpace the number of new entrants. This cliff means a loss of long-held expertise and customer relationships that have taken years to foster.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

This article appeared originally on Sales & Marketing Management. You may have heard about the “demographic cliff” that’s looming over our country’s workforce. This impact crosses corporate functions, but is especially concerning for sales teams. Not to mention the loss of productivity while new hires get up to speed.

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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

Research 257
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Catching a Wave with Hispanic Consumers

Anthony Cole Training

There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics. Within 10 years, Hispanics will account for over 21% of the population in the United States.

Consumer 267
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Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

BuzzBoard

Accurate profiles not only streamline the sales process but also assist in effectively comprehending and delivering to your target audience. It takes into consideration customer demographics, behavior patterns, motivations, and goals. It takes into consideration customer demographics, behavior patterns, motivations, and goals.

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What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

“When I first started at DiscoverOrg two years ago, I joined a group of six other Sales Development Reps (SDRs). We were all green to the role and new to sales in general. Fast-forward two years later : I am the manager of Sales Development. Align sales and marketing to boost lead quality. Hot lead qualification.

Lead Rank 276
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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Why Is Customer Segmentation Analysis Important?

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