article thumbnail

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns.

Lead Rank 130
article thumbnail

Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. If you aren’t convinced, here are a few interesting statistics to consider: 70% of Americans say that mail is more personal than the internet (Source). A coupon/discount. A template.

article thumbnail

Thank You For #CASL Mr. Harper

The Pipeline

One beneficiary of this debacle is Canada Post, direct mail marketing should see an uptick based on what many are planning to fill the gap. Sorry, what am I thinking, we’re talking about governments; BTW, guess who is exempt from some of the business killing effects of the law, yup, governments and Members of Parliament, nice.

article thumbnail

How To Maximize Your ROI At An Exhibition

MTD Sales Training

Invite your customers and prospects before the show using social media, your web site and direct mail. Once you have agreed your objectives make sure you explain them to the people that are manning the exhibition stand and make sure that everybody knows who is responsible for what! Data capture.

ROI 290
article thumbnail

25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Another way to market to this group is to target them with ads for discounts or special offers on additional products that are relevant to them. The CMO should lead with an email or direct mail about the reasons for connecting, then follow up with a phone call and an invitation for a meeting. The package was an empty iPad box.

article thumbnail

The Beginner's Guide to Video Sales Letters

Hubspot Sales

Traditionally, sales letters are a piece of direct mail that explain the benefits of a product. You should encourage your viewers through incentives like discounts or limited time offers. It creates a relatable and more real experience which helps carry the process forward.". Lastly, you'll want to finish with a call to action.

Video 98