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How to Reach Decision Makers Every Time

No More Cold Calling

There are two parts to the sales process: Part One: Getting meetings with decision makers. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Part Two: Everything that happens after that.

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3 Mistakes in Sales Improvement

SBI Growth

Sales or marketing challenges exist in every organization. Sales performance may be suffering. The acute issues of 5-10 years back (sales process, CRMs, dialing or direct mail leads, etc.) aren''t the same today (social prospecting, content marketing, buying process maps, etc.). Follow @SteveLoftness.

Hiring 292
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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

8 Tips to Turn Cold Calling into Warm Calling” by Inside Sales Box. Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. Targeted B2B direct mail has a response rate of 4.4%—nearly Direct Mail Marketing: Is It Worth the Cost?”

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

Regardless of the way you reach out—via email, social media, text, direct mail, or even a knock on the door—prospects are cold as ice unless they know who you are and expect to hear from you. Consider the following situations: You call someone who downloaded a whitepaper or watched a webinar. It doesn’t have to be by phone.

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3 Mistakes in Sales Improvement

SBI Growth

Sales or marketing challenges exist in every organization. Sales performance may be suffering. The acute issues of 5-10 years back (sales process, CRMs, dialing or direct mail leads, etc.) aren''t the same today (social prospecting, content marketing, buying process maps, etc.). Follow @SteveLoftness.

Hiring 120
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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

A foolproof roadmap for outbound sales. Sales case study takeaway : With so many marketers and reps now flocking to digital channels, direct mail with a touch of personalization is an underrated way to grab attention. 16 sales process templates for B2B pipelines. FREE DOWNLOAD.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Tracking source to sale. Who’s downloading content. Customer acquisition cost Conversion rate Customer lifetime value Average sale price Effectiveness of sales and support activities. Related reading: How to build a sales process: the complete guide. 16 sales process templates for B2B pipelines.