Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. He expands on this by noting, “I would say clearly direct mail does not command the budget it used to. ” Outbound Marketing Is Not Going Away.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Click to start video at this point — Chris references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

OCTOBER 13, 2010

The B2B marketer entices prospects to the Alinean Interactive White Paper via links in direct mail campaigns, on promotional micro-sites or from their corporate web site to dramatically improving click-throughs because of the attraction to interactive content and relevancy.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Direct Mail. This means a sales optimization tool. Here are a few of our favorites: Salesloft (Enterprise). Outreach.io (Enterprise). Mixmax (SMB).

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

The Sales Association

MAY 22, 2011

Just as it is a waste of time and money to launch a direct mail campaign without determining the follow-up, it is also a waste of time to invest in cold calling if you are not in a position to capture the information on every call, assign them to a communication path, and stay in touch, consistently.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

DiscoverOrg Sales

SEPTEMBER 13, 2018

How to get creative with direct mail. How to get creative with direct mail. DiscoverOrg sent pies to prospects as part of our “Great Data Bake-Off” direct mail campaign. We’re also seeing a lot of our customers differentiate themselves using direct mailers.”. Prospects loved it! “We’re

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

How to get creative with direct mail. How to get creative with direct mail. “We’re We’re also seeing a lot of our customers differentiate themselves using direct mailers.”. This blog includes: How to find and focus on decision makers. How staffing firms can build customer relationships faster.

Intent Data 120

Intent Data Strategy Hiring Marketo 120