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PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. Subscribe to the Sales Hacker Podcast. You need the energy. powered by Sounder.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. But until you qualify them, names are not sales leads. Selling by referral shortens your sales process.

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Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

Hot : The sales rep has received a referral introduction from someone the prospect knows and trusts, so the prospect looks forward to the rep’s call. However salespeople reach out—via phone, email, social media, direct mail, or even a knock on the door—it’s a cold call without a referral introduction. The cost of sales plummets.

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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

Respect the Gatekeeper Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. But until you qualify them, names are not sales leads. A waste of your time.

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Automate Menial Sales Tasks Through Data Gathering and Machine Learning

Crunchbase

You may not always see it, but automated data gathering is deeply entrenched into the modern sales process. Coupled with advances in machine learning, it can free salespeople from some of the menial, but necessary, tasks allowing them to focus on what they do best – make sales. Sales is still a very human process.

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PODCAST 48: The Secret to Amazing Sales Engagement w/ Max Altschuler

Sales Hacker

Or you can text, or use LinkedIn, or direct mail, all in one platform. How to leverage one-to-one video chat, LinkedIn, SMS, email, voice, direct mail, you name it, in your sales process and how to triangulate all of those things to make sure you’re doing the right things for the right persona.

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The 5 Prospecting Channels Your Sales Process Needs

SalesLoft

That’s why many sales organizations are expanding their campaigns with additional channels like video and direct mail. So with five touch types to incorporate into your sales process, what’s your best course of action? Direct Mail, the Endearing Touch.