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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries.

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Multi-Purposed Projects

Adaptive Business Services

Let me give you two real life examples. Last year I decided to take my one-on-one Nimble training offering to the next level. While the online course was 18 lessons, I looked at that framework and outlined a 6 session, 9 to 12 hour, training package and … I had already taken Nimble support articles and turned them into PDFs.

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The Spray and Pray Tsunami of Social Selling

Increase Sales

For example, this morning I received an email from a complete stranger wanting me to sign up for a one day seminar on time management for the unbelievable price of $700. Training and Development Coaching Tip: A one day workshop delivers less than 10% cognitive retention after 14 days. My early bird price was $445.

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Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

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If Cold Calling Is Dead, Why Is The Topic So Hot?

Partners in Excellence

It can and does take place across all channels, including direct mail, email, phones, text, social/web based channels. Take direct mail as the next example. Direct mail has been, and can be a very effective prospecting channel. Today, we have been trained by these people to not answer our phones.

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Warm Calling: 5 Tips for Improved Phone Prospecting

LeadFuze

We’ve actually put together many different training and definition posts. For this training-esque post, we’ll zero in on the difference between warm and cold calling. Direct mail. Direct to voicemail. Let’s do a few mock scenarios: Marketing Agency Example (More Complex). Social selling.

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Emotional Intelligence Engages the Senses

Increase Sales

A study recently released by Epsilon Targeting suggests that the United States Postal Service is still the preferred vendor for direct mail. Sixty percent of the respondents reported receiving an emotional surge because they “enjoy checking the mail box for postal mail.”