Reasons Cold Calling Is No Good for Account-Based Sellers
No More Cold Calling
JANUARY 5, 2017
Hot : The sales rep has received a referral introduction from someone the prospect knows and trusts, so the prospect looks forward to the rep’s call. However salespeople reach out—via phone, email, social media, direct mail, or even a knock on the door—it’s a cold call without a referral introduction. The cost of sales plummets.
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