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Top Lead Generation Statistics for 2018

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

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Top B2B Lead Generation Statistics for 2021

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

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How High-Growth Companies Buy Leads

Velocify

Let’s take a look at what high-growth companies are doing: Purchased leads account for a higher percentage of total volume for companies experiencing significant growth. Source: Lead Trends Report ). With no plans to reduce investment in this source, what are these companies doing differently when they buy leads?

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The Difference Between Lead & Prospect in Sales

Apptivo

The source of these leads varies, with some coming from advertisements, trade shows, direct mailings, and even word-of-mouth. Research their industry, size, and business model to see if they typically benefit from CRM software. Need for the Product Examine whether Florida’s organization needs CRM software.

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The more successful your prospect development program—the more successful you will be at driving revenue.

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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

Types of lead generation: The lead generation typically falls into two main categories: Outbound lead generation which generally include direct mail, advertising, cold calling and email marketing. Outbound lead generation includes blogging,SEO, social media, PPC. What is Inbound lead generation?

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ActiveConversion: New Features Impress

SBI

Medium-sized companies in manufacturing and fabrication; technology and software; and professional services are particularly helped by ActiveConversion. New Features Summary: Lead Management using Automation Rules. Newly introduced automation rules give sales more control over lead scoring, assignment and qualification.