The 5 Top Media for Cold Prospecting
Pointclear
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 Better yet, but more expensive, is dimensional mail, delivered by an express mail service.
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