article thumbnail

PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. The ability to be patient and process things quickly and pivot based on needs is important.

article thumbnail

25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If something significant changes with the company, you’ll be able to pivot your marketing strategy or rework the messaging. The CMO should lead with an email or direct mail about the reasons for connecting, then follow up with a phone call and an invitation for a meeting. The package was an empty iPad box.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

We agreed brand awareness was our initial focus, and that once the new normal of working from home set-in, we would pivot to a more consultative approach to selling. . ads, direct mail, personalization) by the account tiers. Lindsay: We set a common goal. The clarity that came from this was imperative.

Account 52
article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

Direct mail can be strikingly effective here if the perceived value is right. It’s a new way of working, a pivot to higher revenue. With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready. In person events are fine as giant trade shows with a big booth space.

article thumbnail

4 Pillars To Creating a Successful Sales Plan

Vengreso

With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever before for success. Request a demo to learn how to integrate direct mail and gift into your existing strategy by visiting Postal.io. This podcast is brought to you by Postal.io.

article thumbnail

Hospital sales – business-as-usual will be business lost to competitors

Sales Training Connection

As part of these direct mail campaigns, they are also buying detailed information about local residents compiled by consumer marketing firms — everything from age, income and marital status to shopping habits and whether residents have children or pets at home. Sales Managers.

article thumbnail

Alinean Launches Interactive White Papers

The ROI Guy

The B2B marketer entices prospects to the Alinean Interactive White Paper via links in direct mail campaigns, on promotional micro-sites or from their corporate web site to dramatically improving click-throughs because of the attraction to interactive content and relevancy.