Bernadette McClelland

FEBRUARY 11, 2014

One of the things I love about what I do is that I get to have really stimulating, intelligent conversations with sales managers and leaders about how they can differentiate their offering from a sales approach perspective. Re: Salesperson or Entrepreneur? Salespeople need to realise it is not about the deal.

Direct Mail 220

Direct Mail Social Media Territories Campaigns 220

Your Sales Management Guru

SEPTEMBER 29, 2014

Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. The question is, as a sales manager how should you structure your sales team’s expectations around prospecting?

Prospecting 92

Prospecting Lead Rank Lead Scoring Real Estate 92

Customer Centric Selling

DECEMBER 20, 2016

I realized very quickly that if I was going to fulfill my revenue obligation to my employer and earn the amount of money I wanted to make, I was going to have to come up with a plan - a Territory Sales Plan. However, what I did have was basic management training, skills, and education. Step 1: Timing. Here it is, New Years.

Revenue 40

Revenue Territories How To InsideView 40

Vengreso

DECEMBER 2, 2020

With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever before for success. Contrary to popular belief, you don’t have to be a born leader to devise a master marketing plan or hit your sales objectives. What is a Sales Plan ?

Ideal Customer Profile 120

Ideal Customer Profile Top of Funnel Hiring Segment 120

Jonathan Farrington

APRIL 7, 2013

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Indeed, cost per sale was initially rising due, it had been assumed, to poor feedback of results by the salesforce.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

The sales-force of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Sales managers complained that the influx of leads was actually reducing sales force productivity.

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. Indeed, cost per sale was initially rising due, it had been assumed, to poor feedback of results by the salesforce.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37