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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

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Test One

BuzzBoard

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Therefore, understanding and mastering the marketing agency sales process is critical.

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4 Ways to Improve your Cold Calling with Better Data

Zoominfo

One study found that societal disruptions from COVID-19 caused customer data to decay faster than normal in the UK , pushing the annual rate above 37%. By adding more accurate touchpoints to your cold calling (LinkedIn messages, an email, voicemail, and direct mail) you enhance the likelihood of getting through.

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Being Real About the Re-Start Sales Mentality

Increase Sales

” A unified and proactive sales mentality is the result of reflection and studying data, information and knowledge beyond daily, weekly or monthly sales revenue numbers. This is not the time to seek the quick fix of a new CRM, sales training or a new sales process. Common Reactionary Sales Behaviors.

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What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Reference targeted case studies.

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Don’t Let Your Sales Team Get Spooked: October Referral Selling Insights

No More Cold Calling

It also made me curious: Why is it that posts about lead generation for account based sales never mention referrals, but tout emails, phone calls, videos, custom content, direct mail, social media, ads, webinars, events, testimonials, case studies, etc.? Such a hot topic seemed worthy of sharing on my blog. Big problem.

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'Gold Calling' Is Alive and Well

Pointclear

In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. In fact, according to a recent ITSMA study 71 percent of technology buyers want sales involved in early stages of the sales cycle. It is either moving forward in the sales process or it is being nurtured.