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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it. Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. But until you qualify them, names are not sales leads. Selling by referral shortens your sales process. Why would they?

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Sales Processes Research 2020 – Something Old, Something New

Sales Hacker

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. Higher value B2B sales still need a competent salesperson to close the deal.

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4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

They know it’s a pesky telemarketer calling. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. But until you qualify them, names are not sales leads. Why would they? A list will get you to the gatekeeper and no further.