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TSE 1374: Why Direct Mail is the New Email

Sales Evangelist

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. This shift moved them into direct mailing at the same time. They also make case studies to present to their clients/prospects.

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Test One

BuzzBoard

The traditional sales process in a marketing agency often involved tactics such as cold calling, direct mail campaigns, and personal selling. Salespeople typically controlled the pace, flow and direction of sales-related conversations with potential and existing clients.

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Emotional Intelligence Engages the Senses

Increase Sales

A study recently released by Epsilon Targeting suggests that the United States Postal Service is still the preferred vendor for direct mail. Sixty percent of the respondents reported receiving an emotional surge because they “enjoy checking the mail box for postal mail.” Let me explain.

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Being Real About the Re-Start Sales Mentality

Increase Sales

” A unified and proactive sales mentality is the result of reflection and studying data, information and knowledge beyond daily, weekly or monthly sales revenue numbers. This is not the time to seek the quick fix of a new CRM, sales training or a new sales process. Common Reactionary Sales Behaviors.

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'Gold Calling' Is Alive and Well

Pointclear

In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. In fact, according to a recent ITSMA study 71 percent of technology buyers want sales involved in early stages of the sales cycle. Whether you call it Gold Calling or cold calling 2.0,

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Consider offering free training sessions or reports that analyze how effectively they’re using your product. The CMO should lead with an email or direct mail about the reasons for connecting, then follow up with a phone call and an invitation for a meeting. Send direct mail to executives Executives have plenty on their plate.