Partners in Excellence

JUNE 25, 2013

It seems we are at war and social media tools are becoming weapons of mass distraction. It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels. But what happens? So what’s the answer?

Social Media 92

Social Media Media Direct Mail Channels 92

Vengreso

DECEMBER 2, 2020

Request a demo to learn how to integrate direct mail and gift into your existing strategy by visiting Postal.io. the resources, tools, and activities required to carry out the strategies. You come up with the strategy and specific tactics, but it is the individual sellers who will execute in their own sales territory.

Ideal Customer Profile 120

Ideal Customer Profile Top of Funnel Hiring Segment 120

Pointclear

SEPTEMBER 24, 2015

Direct mail can be strikingly effective here if the perceived value is right. It uses many of the traditional tools that marketers have used but with greater skill and precision. With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Sales Hacker

OCTOBER 28, 2019

For example, LeadIQ you use for lead generation, Vidyard you use for calls, and similar tools. Work with marketing on planning events in your territory. Create direct mail campaigns for the top accounts you selected with your SDRs. Then, analyze the tool stack your prospect is using.

Sales Qualified Lead 54

Sales Qualified Lead Account Advertising Advertising 54

Hubspot Sales

APRIL 28, 2020

Sales aids are often used to convey hard data, and that can be tricky territory. Being able to concisely and compellingly get your fundamental message across will help your sales efforts in any context — from direct mail to in-person. Make any hard data aesthetically pleasing.

Pharmaceuticals 88

Pharmaceuticals Direct Mail Lead Rank Case Study 88

The Bridge Group

APRIL 4, 2019

Over the last 3+ years, the thinking, the tools, and the tactics have continued to evolve. Marketing can and should score territories according to potential, fit, and interest. A fair bit of the hype around scaled drip, display, and direct mail has turned out to be a lot of hooey. And once we’ve landed, grow the account.

Account 50

Account Account Based Marketing Scale Outbound 50