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The Spray and Pray Tsunami of Social Selling

Increase Sales

Training and Development Coaching Tip: A one day workshop delivers less than 10% cognitive retention after 14 days. I live in NW AZ no where near Nebraska, Indiana or Texas (these were the locations for the workshops). Buy a list, send out direct mail pieces and reap the rewards. The Power of Social Selling.

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Test One

BuzzBoard

The traditional sales process in a marketing agency often involved tactics such as cold calling, direct mail campaigns, and personal selling. Salespeople typically controlled the pace, flow and direction of sales-related conversations with potential and existing clients.

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Let’s Return to the True Purpose of Marketing for SMB

Increase Sales

Direct mail. Voice mail. Seminars or workshops. Many believe marketing is: Paid advertising. Glossy printed brochures. Social media postings. Business to business networking events. Press releases. Sales scripts. You Tube Videos. Website (Internet). Additionally marketing can be: Elevator speech. Value proposition.

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Building a Sales Pipeline

Your Sales Management Guru

2) Download and review the direct mail letter/email tools provided by your vendors and create two pieces for two campaigns that will be used; these can be personalized with your logo, etc. It is recommended that an on-going “Executive Forum” or workshop event is scheduled for the same time/same day each month.

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Preparing for 2018

Your Sales Management Guru

Instead of lunch workshops, making them “business breakfast sessions”, especially for net new prospects. Direct mail is back vs email blasts. Other tips: Your website must be a sales tool- make sure your salespeople use it in your sales process and that it includes customer testimonials.

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Should you Scan and Spam?

Don on Selling

So, contact potential attendees by email and direct mail, and invite them to visit your booth. Third, if you have enough employees attending a trade show, encourage them to attend workshops and other presentations, or early morning breakfast sessions, to network to find qualified leads.

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Build Your 2017 Pipeline NOW!

Your Sales Management Guru

2) Download and review a direct mail letter/postcards/email tools provided by your vendors or develop your own and create two pieces for two campaigns that will be used; these can be personalized with your logo, etc. Action steps include: 1) Refine their prospect database to reflect the A, B, C Ideal client profile concept. (See